本书参考《大学英语教学大纲》对专业英语教授学时和阅读总量的要求,以语言教学中的功能意念教学法为指导思想,结合旅游六大要素“吃、住、行、游、购、娱”,将内容分为相应的六个模块。整篇内容以模块为纲,以旅游活动为线,创设情景对话,精选相关文章。对话强调功能性、真实性和实用性,文章则突出知识性、趣味性和可读性。书末还根据行业从业人员的实际需求,以附录的形式介绍了“导游过程中的突发事件及其应急方法”,力求向学生提供其未来工作岗位所需要的专业英语知识和技能,培养专业英语交际能力,体现出专业英语学习和教学特征。
本书由六大模块、二十个单元组成,每单元包括“听与说”,“阅读与翻译”和“模拟写作”三部分。第一部分为“听与说”,其目的是培养学生以英语进行专业内容口语交际以及跨文化交际的能力;第二部分为“阅读与翻译”,其目的是培养学生阅读和专业英语翻译的能力;第三部分为“模拟写作”,其目的是培养学生参照范例用英语拟写和翻译商业信函、摘要、广告或图表说明等应用文的能力。
Module 1 Transport
Unit 1
Part Ⅰ Listening and Speaking / 1
Part Ⅱ Basic Reading: Marco Polo and His Travels / 3
Part Ⅲ Simulated Writing: Speech of Welcome / 9
Unit 2
Part Ⅰ Listening and Speaking / 11
Part Ⅱ Basic Reading: Guiding Principles of Intercultural Communication / 13
Part Ⅲ Simulated Writing: Letter of Inquiry / 18
Unit 3
Part Ⅰ Listening and Speaking / 20
Part Ⅱ Basic Reading: Transportation in China / 22
Part Ⅲ Simulated Writing: Advertisement / 27
Unit 4
Part Ⅰ Listening and Speaking / 29
Part Ⅱ Basic Reading: Magnificent China Tour / 31
Part Ⅲ Simulated Writing: A Letter of Thanks / 36
Module 2 Accomondation
Unit 5
Part Ⅰ Listening and Speaking / 37
Part Ⅱ Basic Reading: The Hotel of Future / 39
Part Ⅲ Simulated Writing: Registration Forms / 45
Unit 6
Part Ⅰ Listening and Speaking / 47
Part Ⅱ Basic Reading: Caneer Paths and Opportunities in the Hotel or Lodging Business/49
Part Ⅲ Simulated Writing: Agenda of Meeting / 54
Module 3 Catering
Unit 7
Part Ⅰ Listening and Speaking / 56
Part Ⅱ Basic Reading: Eight Cuisines in China / 58
Part Ⅲ Simulated Writing: Menu / 64
Unit 8
Part Ⅰ Listening and Speaking / 66
Part Ⅱ Basic Reading: Food Tourism Is on the Boll / 68
Part Ⅲ Simulated Writing: Reply to Letter of Complaint / 75
Unit 9
Part Ⅰ Listening and Speaking / 77
Part Ⅱ Basic Reading: About Tea / 79
Part Ⅲ Simulated Writing: Letter of Invitation / 85
Module 4 Sightseeing
Unit 10
Part Ⅰ Listening and Speaking / 87
Part Ⅱ Basic Reading: Travel Agency / 90
Part Ⅲ Simulated Writing: Scheduled Itinerary / 96
Unit 11
Part Ⅰ Listening and Speaking / 98
Part Ⅱ Basic Reading: World Heritage Site / 100
Part Ⅲ Simulated Writing: Notice / 107
Unit 12
Part Ⅰ Listening and Speaking / 109
Part Ⅱ Basic Reading: Heritage Gardens in Suzhou / 110
Part Ⅲ Simulated Writing: Letter of Job Application / 115
Unit 13
Part Ⅰ Listening and Speaking / 117
Part Ⅱ Basic Reading: The Great Wall Revisited / 120
Part Ⅲ Simulated Writing: E-mail / 125
Unit 14
Part Ⅰ Listening and Speaking / 126
Part Ⅱ Basic Reading: Travel Agency Management/128
Part Ⅲ Simulated Writing: Letter of Recommendation /135
Module Shopping
Unit 15
Part Ⅰ Listening and Speaking / 137
Part Ⅱ Basic Reading: Shopping Malls / 139
Part Ⅲ Simulated Writing: Order Form / 144
Unit 16
Part Ⅰ Listening and Speaking / 146
Part Ⅱ Basic Reading: Chinese Embroidery/148
Part Ⅲ Simulated Writing: Claim Letter / 153
Module 6 Entertainment
Unit 17
Part Ⅰ Listening and Speaking / 155
Part Ⅱ Basic Reading: Walt Disney World Resort / 157
Part Ⅲ Simulated Writing: Memorandum / 164
Unit 18
Part Ⅰ Listening and Speaking / 166
Part Ⅱ Basic Reading: Beijing Opera / 168
Part Ⅲ Simulated Writing: Writings Based on Tables and Graphs / 173
Unit 19
Part Ⅰ Listening and Speaking / 176
Part Ⅱ Basic Reading: The Development and Features of Chinese Philosophy / 178
Part Ⅲ Simulated Writing: A Message or Note/183
Unit 20
Part Ⅰ Listening and Speaking / 184
Part Ⅱ Basic Reading: Sustainable Tourism / 186
Part Ⅲ Simulated Writing: Resume / 192
Appendix
Frequently Asked Questions on Emergencies & Their Contingency Measures / 194
Key to the Exercises / 214
References / 249