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| 书名 | ABSOLUT SEQUEL(附光盘) |
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| 作者 | RICHARD W.LEWIS |
| 出版社 | Periplus Editions |
| 下载 |  |
| 简介 | 编辑推荐 There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public. The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers. 内容推荐 There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public. The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers. According to Advertising Age magazine, they succeeded-the Absolut vodka advertising campaign was rated one of the ten best of the 20TM century.It's also been one of the most effective--helping sales of the Absolut brand become the world's biggest premium vodka. Why are Absolut ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them? The formula is simple--and the execution ABSOLUTly brilliant. First, two simple words (and the first is always the same). Second, a single stunning image--the iconic bottle painted, built, deconstructed, reconstructed,dressed, undressed, decorated, and transformed. These images, created by some of the best-known and cleverest visual artists, word artists and designers of our time, engage and involve you with visual puns,fantastic inventions, an.d often, an eye-catching game of find the Absolut bottle. ABSOLUTSEQUEL collects the best of the best of the last ten years. This decade has been one of the most creative and expansive in Absolut's history--with ads exploring new cities around the world, and migrating into new media--from cinema to Internet,from fashion to literature. You're sure to find your favorites--aND discover whole worlds of wonderful new ads for Absolut that you've never seen before. 目录 chapter one CITIES chapter two ARTISTS chapter three WRITERS chapter four OUTSIDE chapter five ALBUM COVERS chapter six COLLECEORS chapter seven CINEMA chapter eight QUALITY chapter nine REGRETS chapter ten SPUMONI chapter eleven ANNY ANNIE chapter twelve JUMP THE NET chapter thirteen FASHIONISTAS chapter fourteen BONJOUR/BONSOIR |
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