With a strong emphasis on technology and Internet applications, this section explains how Dell has applied key concepts in each chapter to keep performance apace in a keenly competitive industry.
Managing Campus.com. This compelling team project helps students develop a business plan for selling information about college campuses to prospective new students via the Internet. Planning decisions relate directly to chapter concepts and, at semester's end,result in a completed business plan.
In friendly, engaging style, Madura's dedicated business planning outline and trademark chapter-by-chapter projects challenge students to create their own business idea, then consider essential decisions based on the text's practical, applied concepts, teamwork exercises, and real-world examples of the Internet's role in today's businesses.
PART I
Organization of a Business
Chapter 1
Planning a Business
Chapter 2
Selecting a Form of Business Ownership
Chapter 3
Business Ethics and Social Responsibility
PART II
Business Environment
Chapter 4
Economic Environment
Chapter 5
Industry Environment
Chapter 6
Global Environment
PART III
Management
Chapter 7
Fundamentals of Effective Management
Chapter 8
Organizational Structure
Chapter 9
Production Management
Chapter 10
Improving Production Quality and Efficiency
PART IV
Managing Employees
Chapter 11
Motivating Employees
Chapter 12
Hiring, Training, and Evaluating Employees
PART V
Marketing
Chapter 13
Product and Pricing Strategies
Chapter 14
Distribution Strategies
Chapter 15
Promotion Strategies
PART VI
Financial Management
Chapter 16
Accounting and Financial Analysis
Chapter 17
Financing
Chapter 18
Business Investment
PART VII
Special Topics
Chapter 19
Information Systems and Technology
Chapter 20
Risk Management
Chapter 21
Synthesis of Business Functions
