In Good Business, the author of the groundbreaking Flow: The Psychology of Optimal Experience reveals the values that have served visionary leaders who have man aged to run businesses that are both successful and humane. Balancing the material and the spiritual, these leaders have a common dedication to three fundamental principles: a goal that benefits society and that inspires a workforce to do its best;earning the trust and respect of employees by fostering on-the-job growth; and creating a product that benefits humankind and not one that just generates revenue.The lessons here are relevant for improving one's work life at any position, from entry level to manager. Good Business is destined to become a classic text for anyone who values the contribution of individuals in the changing world of business.Acknowledgments