Globalisation offers a snapshot view of the history,drivers, and challenges of this process. Its information and advice will help managers to understand and take practical steps to address the enormous and rapid changes that are taking place - changes that affect every aspect of business life from communication and location to sourcing, manufacturing, servicing,distribution, marketing, and human resources. Armed with this knowledge, companies can more confidently pursue the many opportunities opening up to them.
Introduction
CHAPTER 1 Understanding globalisation
Defining "globalisation"
The earliest global traders
Creating mass markets
The emergence of global
business theory
Money, politics, and power
International trade bodies
Regional trading blocs
A new model for business
The new global players
CHAPTER 2 What drives globalisation?
Exchanging information
Opening up markets
Gaining global momentum
Barriers to globalisation
Anti-globalisation
CHAPTER 3 Doing business in
a global world
Deciding to "go global"
Extending your range
Operating a business in
more than one country
Going "glocal"
Outsourcing and offshoring
Seizing opportunities for
small businesses
Marketing globally
Globalising a brand
CHAPTER 4 Managing at a global level
Setting up a team
Being culturally aware
Rising to challenges
Watching global trends
Index
Acknowledgements