王立非主编的《商务英语综合教程(3学生用书)》体现《教学要求》的培养目标,着重打牢语言基本功,商务专业素质与人文素养并重。编排和选材不仅注重学生正确世界观和道德观的形成,而且注重思维能力、创新能力和自主学习能力的培养。
强调语言、文化与商务三者的有机融合,语言技能、商务知识、文化知识按比例分配,培养学生的跨文化交际能力;兼顾同其他商务英语技能课程和商务专业课程的衔接。
每单元紧扣社会热点话题,选择不同难度和文体的课文,兼顾语言学习、商务通识、外国文化、中国文化;课文长短适中、语言精练,思想内涵深刻,语言可读性强,充分反映经济全球化时代的特点。
Unit 1 Travel Broadens the Mind
Part One
Activation
Part Two
Text I
Notes from a Small
Island
Part Three
Text II
The Threshold of
Sustainability for
Protected Areas
Part Four
Text III
The Great Escape
Part Five
Study Skills: Adjectives Formed from
Nouns Plus -ed
Writing Skills: Using a Comparison
Matrix as an Outline
Case Study: The Economic and
Cultural Benefits of Sports Tourism
Video: Traveling in Italy
Unit 2 Home! Sweet Home!
Part One
Activation
Part Two
Text I
Please Marry Me
Part Three
Text II
Work-life Balance
Part Four
Text III
Immigration's Effect on
Families
Part Five
Study Skills: Hyphenation
Writing Skills: Narrative Argument
Case Study: Having It All. a Little at a Time
Video: My Big Eat Greek Wedding
Unit 3 Welfare Is the Better Part of Well-being
Part One
Activation
Part Two
Text I
Job Insecurity and
the Welfare State in
a Globalized World
Part Three
Text II
Traveling for Medical
Care
Part Four
Text III
America's Golden Years: Ensuring Prosperity in an
Aging Society
Part Five
Study Skills: Full Stop Used in
Abbreviations
Writing Skills: Text Organization
Case Study: Research on Healthcan Systems
Video: Can I Get Time and a Half?
Unit 4 You Can Make Your Life a Bed of Rose
Part One
Activation
Part Two
Text I
The Hidden Side of
Happiness
Part Three
Text II
Getting Over the Job-loss
Blues
Part Four
Text III
The Joy of Capitalism
Part Five
Study Skills: Compound Words: n.+v.+-er
Writing Skills: Topic Sentence
Case Study: Psychological Intervention for Wenchuan Earthquake
Video: Interview with the "Superman"
Unit 5 From the Sublime to the Popular
Part One
Activation
Part Two
Text I
A Century of Cinema
Part Three
Text II
Elvis — 30 Years Ago
and Now
Part Four
Text III
The Asia Factor in Global
Hollywood
Part Five
Study Skills: Newspaper Headlines
Writing Skills: Chronological
Narration
Case Study: Film Distribution
Video: Steve Binder Talks about the
King
Unit 6 Can Art Be Commercialized?
Part One
Activation
Part Two
Text I
Introduction of
Concerning the
Spiritual in Art
Part Three
Text II
Commerce and the
Arts
Part Four
Text III
Another Time, Another
Place
Part Five
Study Skills: Use of Electronic Databases
Writing Skills: Formal Academic Writing
Case Study: Commercial and Artistic Appeals of Products
Video: Leaving Home: Orchestral Music in the Twentieth Century
Unit 7 When Literature Meets Business
Part One
Activation
Part Two
Text I
The Literature of
Knowledge and the
Literature of Power
Part Three
Text II
Babbitt (excerpt)
Part Four
Text III
The Century of the Cyclops
Part Five
Study Skills: Foreign Words and
Loanwords
Writing Skills: Metaphor
Case Study: Representation of Business
in Literature
Video: Possession
Unit 8 You Reap What You Peddle
Part One
Activation
Part Two
Text I
The PR Industry
Part Three
Text II
The Paradoxes of
Businesses as
Do-Gooders
Part Four
Text III
The Road to Riches Is
Called K Street
Part Five
Study Skills: Paradox
Writing Skills: Opening Paragraph
Case Study: Public Relations
Video: How to Brainwash a Nation?