本书是“21世纪高等职业教育规划教材双证系列”之一，全书共分 个章节，主要对当前外贸业务中常用信函尤其是电子邮件的基本格式、拟写方法与技巧作了系统地介绍，每个项目还设有“操练”环节，从微观和宏观两个角度把握外贸英语信函写作的语言点和篇章结构，起到检验和巩固的作用。

该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。

本书为“21世纪高等职业教育规划教材双证系列(国际商务类)”之一。

本书系统地介绍了当前外贸业务中常用信函尤其是电子邮件的基本格式、拟写方法与技巧。按照外贸业务磋商过程中各个环节的顺序，设置不同的业务情境，附有各情境下的例信，并提供了大量的常用语句。本书以外贸业务流程中不同环节为项目，项目下设置不同的任务，较完整地体现了外贸业务各环节中可能遇到的写作情境。同时，通过“知识链接”补充每个项目信函的写作技巧、文本特点、翻译难点、关键词汇等内容，帮助读者更好地掌握该项目信函的写作要求和技巧。每个项目还设有“操练”环节，从微观和宏观两个角度把握外贸英语信函写作的语言点和篇章结构，起到检验和巩固的作用。

本书不仅可以作为涉外方面专业学生的教材，也可作为外贸从业人员及业余自学者学习用书和工具书。

The Layout of a Business Letter

　Structures of a Business Letter

　Example

　Styles of a Business Letter

　Principles of Writing a Business Letter

　Knowledge Interlinkage

Project One Establishing Business Relations

　Task 1 Self-introduction by the Buyer

　Task 2 Self-introduction by the Seller

　Task 3 Re-establish Business Relations with a Former Customer

　Task 4 Self-introduction by Manufacturer

　Notes

　Useful Sentences

　Knowledge Interlinkage

　Practice

　Do-it-yourself

ProJect Two Enquiries, Offers and Counter-offers

　Task 1 A General Enquiry

　Task 2 A Specific Enquiry

　Task 3 A Non=firm Offer

　Task 4 A Firm Offer

　Task 5 A Counter Offer on Prices

　Task 6 A Counter Offer on Other Terms

　Notes

　Useful Sentences

　Knowledge Interlinkage

　Practice

　Do-it-yourself

Project Three Order and Contract

　Task 1 Placing an Order

　Task 2 Covering Letter With Purchase Order

　Task 3 Acceptance of an Order

　Task 4 Declining an Order

　Task 5 A Repeat Order

　Task 6 Sending Sales Confirmation

　Notes

　Useful Sentences

　Knowledge Interlinkage

　Practice

　Do-it-yourself

Project Four Payment

　Task 1 Urging Establishment of L/C

　Task 2 Advising Establishment of L/C

　Task 3 Asking for Amendment to L/C

　Task 4 Asking for the Extension of L/C

　Task 5 Asking for Easier Payment

　Task 6 Asking for Payment by T/T

　Task 7 Accepting D/P Payment

　Notes

　Useful Sentences

　Knowledge Interlinkage

　Practice

　Do-it-yourself

Project Five Packing

　Task 1 Proposing Packing Requirements

　Task 2 Reminding of the Packing Requirements

　Task 3 Instruction for Shipping Marks

　Task 4 Complaining about the Packing Conditions

　Task 5 Inability to Meet the Packing Requirements

　Notes

　Useful Sentences

　Knowledge Interlinkage

　Practice

　Do-it-yourself

Project Six Shipment

 Task 1 Negotiating the Shipment Clause

 Task 2 Urging for Prompt Delivery

 Task 3 Shipping Advice

 Notes

 Useful Sentences

 Knowledge Interlinkage

 Practice

 Do-it-yourself

Project Seven Insurance

 Task 1 Concerning Insurance

 Task 2 Importer Requests Insurance

 Task 3 Rejecting Claim

 Task 4 Insurance Clause

 Notes

 Useful Sentences

 Knowledge Interlinkage

 Practice

 Do-it-yourself

Project Eight Complaints, Claims and Settlements

 Task 1 Complain the Delivery of Wrong Goods

 Task 2 Claim for Short-weight and Settlement

 Task 3 Claim for Inferior Quality and Settlement

 Task 4 Claim for the Goods Not to Standard

 Notes

 Useful Sentences

 Knowledge Interlinkage

 Practice

Project Nine Agent

 Task 1 Asking for Sole Agency

 Task 2 Declining a Request for Sole Agency

 Task 3 Accepting the Request for General Agency

 Task 4 Confirming Terms for Exclusive Agency

 Task 5 Applying for Del Credere Agent

 Task 6 Applying for Consignment

 Task 7 Becoming a Sole Distributor

 Notes

 Useful Sentences

 Knowledge Interlinkage

 Practice

 Do-it-yourself

Appendix

 外销员模拟考试外贸英语试题一

 外销员模拟考试外贸英语试题二