本教材是在编委会精心策划、总结过去教材建设经验的基础上,借鉴国内外同类经验做法,经过反复研究论证推出,具有“新、特、实、强”等特点。设计思路新颖,强调学以致用,突出“以学生为中心”的思想;力求创新写作体例和研究分析方法;观点内容着力体现前瞻性、动态性,并做到深度和广度适宜;课程体系体现涉外经济类专业特点,采用中文和英语相结合的办法。凸现双语教学特色;注重实践性、实用性、可操作性。
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书名 | 外贸英语函电(双语)/复旦卓越21世纪国际经济与贸易专业教材新系 |
分类 | 教育考试-外语学习-英语 |
作者 | 葛萍//周维家 |
出版社 | 复旦大学出版社 |
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简介 | 编辑推荐 本教材是在编委会精心策划、总结过去教材建设经验的基础上,借鉴国内外同类经验做法,经过反复研究论证推出,具有“新、特、实、强”等特点。设计思路新颖,强调学以致用,突出“以学生为中心”的思想;力求创新写作体例和研究分析方法;观点内容着力体现前瞻性、动态性,并做到深度和广度适宜;课程体系体现涉外经济类专业特点,采用中文和英语相结合的办法。凸现双语教学特色;注重实践性、实用性、可操作性。 内容推荐 《外贸英语函电》依据国际贸易通行惯例,就商务书信格式、商务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电子信函以及贸易形式等14个方面的内容编写而成。全书体例安排新颖。语言简洁规范,通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来,使学生具备较强的撰写国际商务英语书信的能力,实用性、针对性强。 本书适合作为国际经济贸易、国际商务英语等专业的本科、高职高专,以及成人教育的教学用书,也可作为公司、企业在第一线处理商务信息的人士参考使用。 目录 Unit One Layout of Business Letters The Text Specimen Letters Vocabulary Phrases and Expressions Notes Exercises Unit Two Establishing Business Relations The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Three Enquiries and Replies The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Four Ofiers and Counteroffers The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Five Sales Promotion The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Six Orders and Acknowledgements The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related WordS and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Seven Packing The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Eight Transportation The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Nine Terms of Payment The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Ten Insurance The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Eleven Agencies The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Twelve Complaints and Adjustments The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Unit Thirteen Electronic Correspondence The Text Specimen Telex Specimen Fax Specimen Email Vocabulary Phrases and Expressions Notes Reference Expressions Words and Phrases Power Development Exercises Unit Fourteen Forms of Trade The Text Specimen Letters Vocabulary Phrases and Expressions Notes Related Words and Phrases Reference Expressions Words and Phrases Power Development Exercises Appendix 1、Glossary 2、Phrases and Expressions 3、Notes 4、Related Words and Phrases 5、Key to Exercises Reference Books |
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