商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

 Unjt 1 

TEXT Changes in the Motives and Developments 

SUPPLEMENTARY READING Beefing Up BPO

Unit 2

TEXT Invisible Barriers

SUPPLEMENTARY READING East Europeans Fear Protectionism

Unjt 3

TEXT Business Law-Contract and Agency

SUPPLEMENTARY READING Settlement of Disputes

Unit 4

TEXT Export Procedures and Documentation

SUPPLEMENTARY READING Bill of Lading

Unit 5

TEXT Product Positioning

SUPPLEMENTARY READING Experiential Branding

Unit 6

TEXT How Companies Succeed in International Mark

SUPPLEMENTARY READING Business Success

Unit 7

TEXT Strategies of Transnational Corporations

SUPPLEMENTARY READING Management and Leadership

Unit 8

TEXT International Stock Exchange of UK

SUPPLEMENTARY READING Chinese Firms are Embracing Private Equity

Funds So dreaded in the West

Unit 9

 TEXT The Monetary Focus(I)-A Yen for Change

 SUPPLEMENTARY READING Exchange Rate and International Trade

Unit 10

 TEXT The Monetary Focus(II)-Bang for the Buck

 SUPPLEMENTARY READlNG Strife over Yuan

Unit 11

TEXT Investment Demand

SUPPLEMENTARY READING China Tries Guiding Foreign Investment

Unit 12

 TEXT Foreign Exchange Trading

 SUPPLEMENTARY READING Exchange Rates and Political Risks 

Unit 13

 TEXT International Marketing Research and Steps

 SUPPLEMENTARY READING International Market Research

Unit 14

 TEXT Balance of Payments

 SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont

of Concern in the US

Unit 15

 TEXT International Financial System Meets Challenge

 SUPPLEMENTARY READING Financing Rules Announced

Unit 16

 TEXT Economy Theory and Dumping

 SUPPLEMENTARY READING Supply and Demand