Learn from them. Whether you're in a global enterprise or a garage startup,Robert E. Mittelstaedt,shows you how.His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe.
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书名 | WILL YOUR NEXT MISTAKE BE FATAL?(精) |
分类 | 外文原版-英文原版-童书 |
作者 | ROBERT E.MITTELSTAEDT,JR |
出版社 | PRENTICE HALL |
下载 | ![]() |
简介 | 编辑推荐 Learn from them. Whether you're in a global enterprise or a garage startup,Robert E. Mittelstaedt,shows you how.His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe. 内容推荐 The warnings were there. They didn't haveto wreck their companies, their projects, and their careers. But they let it happen. This book can keep it from happening to you. You will make mistakes. If you don't, you're not taking enough risks. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup,Robert E. Mittelstaedt, Jr. shows you how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too. 目录 Introduction Chapter 1 The Power of M3 and the Need to Understand Mistakes Patterns of Mistakes and Exponential Growth Deadly Business Mistakes-Strategy, Execution, and Culture Can Technology Change the Odds? Mental Preparation, Patterns, and Warning Signs Chapter 2 Execution Mistakes "Fly the Airplane"-Christmas Carols in the Everglades Coca-Cola-Don't Change the Formula, Change the CEO American Express Surprises the Market with Optima-Then Optima Surprises AmEx Failing to Learn-Air Florida Flies North Breaking the Chain with Skill and Extraordinary Luck-The "Gimli Glider" Webvan-Do You Want Someone to Deliver Your Groceries? Why Do We Fail to Learn? Insights Chapter 3 Execution Mistakes and Successes as Catalysts for Change Intel and the "Father Knows Best" Response Tylenol Relieves a Headache "We're Not Going to Make the Airport"- The Case for CRM New Coke-Understanding Customers and Capabilities Insights: Different Products and Services with Similar Lessons for Transformation Chapter 4 Strategy--How Do You Know It's a Mistake? Xerox-No Walk in the PARC Motorola's Reinventions-Does a Cat Have Nine Lives? Kodak-Doing Everything "Right" for 100 Years Recognizing Strategy Mistakes and Competitive Changes Chapter 5 Physical Disasters with Cultural Foundations and Business Implications Titanic Three Mile Island NASA-Launch Unless Proven Unsafe Common Cultural Issues Insights A Note on Big Ships, Big Planes, and Nuclear Power Business Parallels Chapter 6 Cultures that Create "Accidents" Myopia as a Fatal Business Disease Ford/Firestone-When the Rubber Leaves the Road Enron-Living on the Edge and Loving It Chapter 7 .. Mistakes as Catalysts for Cultural Change Fast Food: Customers Will Have It Their Way-Whether You Want Them to or Not Rapid Culture Change in the U.S. Navy Submarine Force: No Second Chances The Grand Canyon Changes Air Traffic Control Flying into the Ground-with Everything Working Cultural Success: Working Together to Learn in an Emergency-United 232 Marketing Your Culture Change Companies/Industries in Need of Cultural Change-for Different Reasons Chapter 8 Economics at Work: Watching Entire Industries Lose It The World Automobile Industry-Trying to Defy the Laws of Economics Number 1 or 2 in Your Industry-Where Did It Come From? Old and New Companies: Convergence, Specialization, and Evolution Economic Business Visioning-the EBV Model Flying High and Broke-Applying EBV in Undifferentiated Cutthroat Competition Chapter 9 Mistakes Aren't Just for Big Companies--Small Company Chains Choose the Right Idea-Then Change It Planning Your Mistakes-The Business Plan Financing-Choose Your Poison Operations-Implementation Is the Difference Stopping the Mistake Sequence in Smaller Companies Chapter 10 Making M3 Part of Your Culture for Success Learning to Evaluate and Believe Early Warnings Learning to Detect Dangerous Patterns and Strategic Blunders The Need For Mistakes Appendix A ,, Summary of Insights From Chapter l: From Chapter 2: From Chapter 3: From Chapter 4: From Chapter 5: From Chapter 6: From Chapter 7: From Chapter 8: From Chapter 9: From Chapter 10: References Index |
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