当您翻开此书时，您已迈进成功的门槛，走在了成功的大路上。有幸拿起这本书的读者，请认真阅读这本书吧，它将带您走进人生成功道路上的第一道门。本书为您讲述55个全球商业领袖的成功之路，通往巅峰的成功秘诀。只要你真正读懂了本书，你就将找到人生成功的钥匙。

透过商界每一次突破性的成功，你会发现每一位成功者的故事中都包含着坚持不懈的努力。本书55个商业领袖的成功故事告诉你在商界取得成功的真正原因，他们中有：脱口秀女王奥普拉．温芙瑞从不满足现状，成为传媒界精英；Gap公司首席执行官米基·德雷克斯勒无视自恃才高的专家，却采纳12岁孩子的建议，最终建立了每年拥有9亿赢利的零售产业；沃尔特·迪斯尼抛开金钱，专注于每一件事，开创娱乐事业新天地。

当鞋业公司彻底否定了比尔·鲍尔曼那革命性的运动鞋设计，是什么使这位耐克公司的创始人之一坚持不懈，一如既往？eBay公司的创始人彼埃尔·奥米迪亚如何想他人不曾想？本书不仅为你解答了这些问题，还揭示了这55位革新者如何在竞争激烈的商海中乘风破浪，达到成功的顶峰。

Introduction by William J.O'Neil

PART 1 Striving To Be The Best

1 Nike Co—founder Bill Bowerman：His Innovations

 For Runners Helped Build An Empire

2 Animator Walt Disney：His Innovation And Persistence

 Gave Birth To Magic

3 Media Innovator Oprah Winfrey：Staying Positive

 Helped Her Climb：To The Top

4 Industrialist Andrew Carnegie：His Innovations Led

 The U.S. Into The Steel Age

5 Publisher Katharine Graham：She Built Her Career On

 Persistence And Integrity

6 Applied Materials'James Morgan：Listening To Employees

 Kept His Company Growing

7 Hewlett-Packard's Carly Fiorina：How A Philosophy Major Came To

 Drive Technology's Big Engines

8 Cosmetics Queen Mary Kay Ash：She Made Beauty A Big Seller

9 Self-Help Pioneer Dale Carnegie：He Won Friends And

 Influenced Many People

10 NBA Commissioner David Stern：He Pumped Up League

 Into An Entertainment Powerhouse

PART 2 Growing From The Ground Up

11 Wal-Mart Founder Sam Walton：He Learned From Competitors And

 Then Went His Own Way

12 Paychex's Thomas Golisano：Built Business By Hiring For

 Guts Instead Of Know-How

13 McDonald's Ray Kroc：He Cooked Up A Winner

14 Tupperware's Brownie Wise：Built and Prepped Her Army

 With Methodical Goal Setting

15 Radio Shack's Charles Tandy：His Commonsense Approach

 Built An Electronics Giant

16 Retailer Charles R.Walgreen sr：His Innovations Helped Build

 Nation's Biggest Drugstore Chain

17 Barney Creator Sheryl Leach：She Relied On Common Sense To

 Help Her Build A Purple Empire

18 Bank Of America's A.P Giannini：His Focus On Ordinary People

 Helped Build A Financial Goliath

19 Chewing Gum Mogul William Wriglev Jr：He Stuck To His Vision

PART 3 Persevering Through Dirfficult Times

20 Organizer Nancy Brinker：Her Determination Helped Foundation Spread The Word

21 Aviation Pioneer William Boeing：In Building His Empire，He Bowed

 To Just One Authority

22 AmeriCredit's Michael Barrington：Attitude Put Him In Driver's Seat Of Auto

 Loan Titan

23 Nvidia's Jen-Hsun Huang：His Laserlike Focus Helps Keep His Company On Top

24 Entrepreneur Daisy Braxton：How She Used Her Fall Into Welfare To

 Reach Higher Than She Ever Had

25 IGT's Charles Mathewson：Relationship-Building Helped Him Win Big

26 Tellabs' Michael Birck：Brashness Got Him Started，Tempering It Moved Him Up

27 Electronics Maker Konosuke Matsushita：His Focus On Vision Boosted Him To The Top

28 Ebony's John H.Johnson：How He Went From A Tin-Roof Shack To The Forbes 400

PART 4 Taking Risks with Management Styles

29 Home Depot's Arthur Blank And Bernie Marcus：They Rose To The Top

 By Putting Customers First

30 Juniper's Scott Kriens：Willingness To Learn Helped Him Build A Top Networker

31 Executive Ann Fudge：Relies On Lessons Of Youth To Keep Business Growing

32 Coca-Cola's Robert Woodruff：He Made The Real Thing

33 Entrepreneur Michael Dell：How He Made His Firm The Fastest-Growing Computer Maker

34 Nokia's Jorma Ollila：with Innovation And Insight，He Made His Company No.1

35 Harley-Davidson's Jeffrey Bleustein：Communication Focus Keeps His Company Roaring

36 Sesame Streets Joan Ganz Cooney：The ABCs Of Creating A Classic

37 SEI Investments' Alfred P west Jr：Amid Success，He Rededicated Company

 To Coping with Change

PART 5 Keeping The Customer In Mind

38 eBay's Meg Whitman：Why This Dot-Com Keeps Growing

39 AOL's Steve Case：He Built An Online Empire By Keeping The Customer In Mind

40 Gap Inc.CEO Mickey Drexler：His Focus Made Customer Service More Than A Slogan

41 Starbucks' Howard Schultz：Keeping His Passion As Fresh As The Morning Coffee

42 IBM's Linda Sanford：Her Attention To Detail Put Her On The Fast：Track

43 99 Cents Only Stores' David Gold：He Ignored Status Quo To Break New Retailing Ground

44 Entrepreneur Madame C.J.Walker：She Used Marketing Savvy And

 Determination To Win Customers

45 Master Of Advertising David Ogilvy：He Built On Quality

46 Cisco Systems'John Chambers：He Makes Sure 7hc Customeer Is Always First

PART 6 Succeeding Through Innovation

47 eBay Founder Pierre Omidyar：His Devotion To Community Created A Global Auction House

48 Innovators Ole And Bess Evinrude：Their Resolve And Integrity Launched Millions

 Of Outboard Motors

49 Statistician w.Edwards Deming：His Push For High Quality Changed The Corporate Approach

50 Fashion Designer Coco Chanel：She Sewed Up Success

51 Innovator Joseph C.Wilson：His Determination Built Xerox Into A Billion-Dollar Company

52 Inventor John Mauchly：His Determination Helped Launch The Computer Age

53 Inventor Howard Head：His Determination Revolutionized The Way We Ski And Play Tennis

54 Intel Co-founder Robert Noyce：He Invented His Way To The Top

55 GE's Jack Welch：His Innovation Sealed The Company's Success

Index