本书是英语专业工商管理双语教学教材系列之一。本书简要地概述了各职能领域最重要的基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。对于商务英语类专业的双语教学来说，该系列丛书内容详略得当，语言准确流畅，是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置，满足广大师生的需求，同时也希望我国商务英语教育蓬勃发展！

Part1 Movtives and Functions of a Business

1 The Goal of a Business 7

Where the Profits Come From 8

Profit as a Motive to Understand Business 8

How the Profit Motive Is Influenced by the Government 9

Nonprofit Businesses 9

Decision Making： Decisions to Create a Business 10

2 Resources Used to Produce Products or Services 10

Natural Resources 10

"Human Resources 11

Capital 11

Entrepreneurship 13

DecMon Making： How to Use the Factors of Production 14

3 Key Stakeholders in a Business 15

Owners 15

Small Business Survey： Background of Owners 16

Creditors 18

Employees 19

Suppliers 20

Customers 20

Summary of Key Stakeholders 21

Decision Making： How Business Decisions Affect Stakeholders 22

4 The Business Environment 22

Social Environment 22

Industry Environment 23

Economic Environment 23

Global Environment 23

Small Business Survey： How Business Owners Use Their Time 24

Decision Making： Responding to the Business Environment 24

Key Types of Business Decisions 24

How Business Decisions Affect Performance 25

How Some Business Functions Enhance Decision Making 26

Applying the Key Types of Decisions to a Single Business 26

Results of Bad Business Decisions 27

Decision Making： Integrating Business Functions 27

College Health Club： Business Decisions at College Health Club 29

Summary 30

Key Terms 3o

Review & Critical Thinking Questions 30

Discussion Questions 31

It’s Your Decision： Business Decisions at CHC 31

Investing in a Business 32

The Stock Market Game 32

Case： How Yahool Created a Business 33

Video Case： Burton Snowboards 33

Internet Applications 34

Dell’s Secret to Success 34

In-Text Study Guide 35

6 Responsibility to Customers 40

Responsible Production Practices 40

Responsible Sales Practices 40

How Firms Ensure Responsibility toward Customers 41

Role of Consumerism 42

Role of the Government 42

Small Business Survey： Illegal or Unethical Activities of Firms 43

Decision Making： Ensuring Responsibility toward Customers 44

7 Responsibility to Employees 45

Employee Safety 45

Proper Treatment by Other Employees 45

Equal Opportunity 47

How Firms Ensure Responsibility toward Employees 47

Conflict with Employee Layoffl 48

Global Business： Global, Ethics 49

Satisfying Employees 49

Decision Making： Ensuring Resdornibiliv toward Employees 50

8 Responsibility to Stockholders 51

How Firms Ensure Responsibility 51

How Stockholders Ensure Responsibility 53

Conflict with Excessive Executive Compensation 53

Decision Making： Responsibility toward Investors 54

9 Responsibility to Creditors

How Firms Violate Their Responsibility 55

Decision Making： Tradeoffs from Satisfing All Stakeholders 55

10 Responsibility to the Environment 56

Air Pollution 56

Land Pollution 56

Conflict with Environmental Responsibility 57

Decision Making： Ensuring Respomibility toward the Environment 58

11 Responsibility to the Community 58

Conflict with Maximizing Social Responsibility 58

Decision Ensuring： Ensuring Responsibility toward the Community 60

Summary of Business Responsibilities 6o

Self-Scoring Exercise： Assessing the Ethical Standards of the Firm Where You Work 61

Business Responsibilities in an International Environment 61

The Cost of Fulfilling Social Responsibilities 62

Self-Scoring Exercise： Assessing Whether Specific Situations Are Ethical 63

Cost of Complaints 63

Cross Functional Teamwork： Ethical Responsibilities across Business Functions 64

College Health Club： Social Responsibility Decisions at CHC

Summary 66

Key Terms 66

Review & Critical Thinking Questions 66

Discussion Questions 68

It’s Your Decision： Ethics at CHC 68

Investing in a Business 69

Case： Social Responsibility at Ben & Jerry’s Ice Cream 69

Video Case： Social Responsibility at Timberland 69

Internet Applications 70

Dell’s Secret to Success 70

In-Text Study Guide 71

Part 3 Assessing Economic Conditions

12 Impact of Economic Growth on Business Performance 76

Strong Economic Growth 76

Weak Economic Growth 76

Indicators of Economic Growth 78

Decision Making： Reponding to Economic Growth 79

13 Impact of Inflation o0

Types of Inflation 80

Decision Making： Responding to a Change in Inflation 82

14 Impact of Interest Rates 82

Impact on a Firm’s Expenses 82

Impact on a Firm’s Revenue 84

Global Business： Capitalizing on GLobal Economic Conditions 85

Decision Making： Responding to a Change in Interest Rates

15 How Market Prices Are Determined 85

Demand Schedule for a Product 86

Supply Schedule for a Product 86

Interaction of Demand and Supply 87

Effect of a Change in the Demand Schedule 87

Effect of a Change in the Supply Schedule 88

Effect of Demand and Supply on the General Price Level 90

Decision Making： Using Supply and Demand to Monitor Market Prices 90

Factors That Influence Market Prices 90

Consumer lncome 90

Consumer Preferences 91

Production Expenses 91

Decision Making： Assessing the Potential Change in ~larket Prices 92

16 Government Influence on Economic Conditions 92

Monetary Policy 92

Fiscal Policy 94

Summary of Government Influence on Economic Factors 96

Dilemma of the Federal Government 96

Cross Functional Teamwork： Economic Effects across Business Functions 97

Decision Making： Responding to Changes in Monetary Policy 98

College Health Club： Impact of Economic Conditions on CHC 98

Summary 99

Key Terms lOO

Review & Critical Thinking Questions lOO

Discussion Questions 101

It’s Your Decision： Economic Exposure at CHC 101

Investing in a Business 102

Case： Impact of Economic Conditions 102

Video Case： Exposure of Ben and Jerry’s to Economic Conditions 103

Internet Applications 103

Dell’s Secret to Success 103

In-Text Study Guide 104

Answers to In-Text Study Guide 108

Glossary 109