本书的使用对象为大专院校会展专业高年级学生，同时也适用于具有相当英语水平的从事会展工作的专业人员、管理人员、翻译人员和策划人员。

本教材以特殊英语(ESP)的教学原则为指导，既考虑到现代外语教育对教材的意义和功能的更新，也注意到会展行业的理论与实践结合的紧密性，通过各项训练任务，把会展行业的专业知识和英语语言能力的培养紧密地结合起来。

本教材由六大部分构成，包括展前、展中、展后、会议、世界著名会展中心介绍和商务信函的写作等。每个大部分由若干单元构成，每个单元都有背景知识、情景对话、注释、语料库、句型仓库、练习等部分。练习部分包含语言能力的多种训练项目，如翻译练习、角色对话、阅读理解等。阅读理解所选材料也紧紧围绕会展这个中心，以期拓展学习者的视野，并能形成相关知识的链接。

本书还附有英汉对照的会展及会议的常用词汇表，以便于读者查找。

Section 1 Preparation for Exhibition(展前)

 Unit 1 Choice ofVenues(场馆选择)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 2 Exhibition Planning(展会策划)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 3 Costs of Attendance(参展费用)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 4 Exhibits Insurance(展品保险)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 5 Booth Decorating(展位布置)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 6 Cancellation of Participation(取消参展)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 7 Advertisement(广告)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

Section 2 Procedure of Exhibition(展中)

 Unit 1 Reception at the Hall(展台接待)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 2 Price Negotiation(价格谈判)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 3 Signing the Contract(签订合同)

Background Information(背景知识)

Situational Di~ogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 4 Sales Presentation／Demonstration(销售展示／演示)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 5 Settling Complaints(处理投诉)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 6 Settling an Account(付款方式)

Background Information(背景知识)

Situational Di~ogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

Section 3 Follow-up of Exhibition(展后)

 Unit 1 Moving out Exhibits(撤展)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 2 Contacts after the Exhibition(展后联系)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 3 Exhibition Results Analysis(展览成效分析)

Background Information(背景知识)

Situational DiMogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

Section 4 Convention(会议)

 Unit 1 Booking a Meeting(预定会议)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 2 Convention Site Inspection(会议场地视察)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 3 Convention Registration(会议登记)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 4 Arranging Caterings for the Group(团队饮食安排)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

 Unit 5 Post conference Tour(会后旅游)

Background Information(背景知识)

Situational Dialogues(情景对话)

Notes(注释)

Words and Phrases Bank(语料库)

Sentence Storage(句型仓库)

Exercises(练习)

Section 5 IntroductiontoSome、7l协rldwideExhibitionCenters

(国际著名会展中心介绍)

Section 6 Business Letter Writing(商务信函书写)

 Unit 1 The Secret to Effective Business Communication(进行有效的商务沟通的秘诀)

 Unit 2 Sample Letters(信件范文)

Appendix(附录)

 一、部分参考答案

 二、分类词汇表

 三、常用词汇表

 四、亚洲博览会一般表格

 五、部分国际展览专业网站搜索

 六、主要参考书目