本书共由12个单元和附录组成,每单元均由相关知识与写作指南、示范阅读、常用术语和表达以及交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识,详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析,在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式,供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。
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书名 | 商务英语函电(高等学校最新商务英语系列教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 孙志祥 |
出版社 | 苏州大学出版社 |
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简介 | 编辑推荐 本书共由12个单元和附录组成,每单元均由相关知识与写作指南、示范阅读、常用术语和表达以及交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识,详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析,在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式,供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。 目录 Unit 1 Introduction to Business Communication 1.1 Principles for Business Writing 1.2 Business Letter Style and Format 1.3 Sample Letters 1.4 Useful Terms and Expressions 1.5 Communication Laboratory Unit 2 Establishing Business Relations 2.1 Introduction 2.2 Credit Enquiries 2.3 Information to Be Contained 2.4 Sample Letters 2.5 Useful Terms and Expressions 2.6 Communication Laboratory Unit 3 Enquiries and Replies 3.1 General Introduction to Enquiries and Replies 3.2 Basic Principles for Sending Enquiries and Replies 3.3 Structures of Enquiries and Replies 3.4 Sample Letters 3.5 Useful Terms and Expressions 3.6 Communication Laboratory Unit 4 Quotations, Offers and Counteroffers 4.1 General Introduction to Quotations, Offers and Counteroffers 4.2 Difference between Quotations and Offers 4.3 Guidelines for Offers 4.4 Guidelines for Counteroffers 4.5 Sample Letters 4.6 Useful Terms and Expressions 4.7 Communication Laboratory Unit 5 Orders and Their Execution 5.1 General Introduction to Orders 5.2 Basic Contents of Orders 5.3 Replies to Orders 5.4 Sample Letters 5.5 Useful Terms and Expressions 5.6 Communication Laboratory Unit 6 Payment 6.1 Payment Methods for Intemational Trade 6.2 Examples of Terms of Payment in Contracts 6.3 Letter of Credit 6.4 Sample Letters 6.5 Useful Terms and Expressions 6.6 Communication Laboratory Unit 7 Packing 7.1 General Introduction to Packing 7.2 Packing Containers Used in International Trade 7.3 Marks 7.4 Examples of Terms of Packing in Contracts 7.5 Packing List 7.6 Letters on Packing 7.7 Sample Letters 7.8 Useful Terms and Expressions 7.9 Communication Laboratory Unit 8 Shipment 8.1 Tramp and Liner 8.2 Transport Documents 8.3 Shipping Advice 8.4 Terms of Shipment in Contracts 8.5 Sample Letters 8.6 Useful Terms and Expressions 8.7 Communication Laboratory Unit 9 Insurance 9.1 Introduction 9.2 Writing Guide 9.3 Sample Letters 9.4 Useful Terms and Expressions 9.5 Communication Laboratory Unit 10 Complaints, Claims and Adjustments 10.1 General Introduction to Complaints, Claims and Adjustments 10.2 Principles for Making Complaints, Claims and Adjustments 10.3 Structures of Complaints, Claims and Adjustments 10.4 Sample Letters 10.5 Useful Terms and Expressions 10.6 Communication Laboratory Unit 11 Contracts 11.1 Drafting Contracts 11.2 Sample Contracts 11.3 Useful Terms and Expressions 11.4 Communication Laboratory Unit 12 Documentation in International Trade 12.1 Introduction 12.2 Commercial Documents 12.3 Transportation Documents 12.4 Finance Documents 12.5 Other Documents 12.6 Useful Terms and Expressions Appendix 1 Foreign Trade Law of the People'sRepublic of China Appendix 2 Uniform Customs and Practice forDocumentary Credits, UCP 600 Appendix 3 UN Convention of Contracts for theInternational Sale of Goods References |
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