FEATURES HUNDREDS OF TACTILE DESIGNS THAT STAND OUT IN.A WORLD INCREASINGLY DOMINATED BY ELECTRONIC MEDIA.

SHOWCASES PROJECTS THAT RANGE FROM WILD TO BEWILDERING, DISPROVING THE OUTDATED NOTION OF "YOU CAN'T PRINT ON THAT".

INCLUDES PROJECTS THAT INCORPORATE FOUND MATERIALS, HELPING DESIGNERS MAXIMIZE TIGHT BUDGETS.

In today's high-tech, virtual world-- where things exist, but then again, they don't--people are irresistibly drawn to "touch-friendly" designs. It's tittle wonder that graphic pieces incorporating unusual materials get noticed and elicit investigation. These dynamic designs build image like no others.

Tactile graphics fascinate consumers because they recognize that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can entice a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, better yet, a sale.

This book features intriguing projects from around the globe that utilize a wide range of surprisingly printable materials, including razor-thin metal business cards, X-ray film, heat-sensitive inks, ceramic tiles, and carpet samples. In short, the design solutions in this book use any and all resources "at hand."