本教程属于商务英语基础阶段的综合性教材,主要为普通高校中需要进一步提高英语语言知识和技能的学生而编写,旨在根据建构主义理论和“任务型”教学法,创设比较真实的商务英语交际情境,融基础商务英语知识于英语学习之中,使商务英语语言学习更有意义、更有效、更具时代感,帮助他们在大学英语学习中奠定扎实的基础。本书主要内容包括听说、阅读、语言知识与技能和扩展性练习。
《新编商务英语基础教程(学生用书)》为“新编商务英语系列丛书”之一。本书共10个单元,每单元由听说(Listcn and Talk)、阅读(Read and Think)、语言知识与技能(Knowledge andSkills)和扩展性练习(Extcnded Activities)组成。本书旨在从最基础的语音、语调入手,在逐渐提高听说能力的同时,努力寻求语言能力和基础商务知识的最佳结合点,即兼顾基础英语和商务英语知识的同步提高、语言能力和语用能力的共同增长,带领学生进入一个崭新的商务英语世界。本书适用于各类高职高专院校学生、民办大学学生、成教学院和继续教育学院学生以及专科生、特长生、少数民族学生等群体的英语教学实际。同时,也能满足那些在实际生活和工作中需要自学英语人士的需要。本书另配多媒体学习课件和录音带。
Unit 1 Pleased to Meet You
Part 1 Listen and Talk
1.Phonetic Practice
1)Sound Recognition
2)Listening Comprehension
2.Oral Practice
3.Laughing Time
Part 2 Read and Think
Tcxt A Forms of Addrcss
Text B Introduction
Part 3 Knowledge and Skills
1.Grammar人称代词
2.Writing基本句型工
3.Translation词义的选择
Part 4 Extended Activities
Unit 2 Fist Contact
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 3 Visiting the Company
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 4 Business Dinner
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 5 Starying a Business
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 6 The Quality and Quantity of Customers
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 7 Advertising
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 8 E-business
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 9 Distribution
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Unit 10 Employment
Part 1 Listen and Talk
Part 2 Read and Think
Part 3 Knowledge and Skills
Part 4 Extended Activities
Appendix
References