Not since Gutenberg invented the modern printing press morethan 500 years ago，making books and scientific tomes afrordableand widely available to the masses，has any new invention empow．ered individuals，and transformed access to information，as profoundly as Google．With its colorful，childlike logo set against abackground of pure white，Google’s magical ability to produce speedy, relevant responses to quedes hundreds of millions oftimes daily has changed the way people find information and stavabreast of the news．Woven into the fabric of daily life．Google hasseemingly overnight become indispensable．Millions of people useit daily in more than 100 languages and have come to regardGoogle and the Internet as one．The quest for immediate informa．tion on anything and everything is satisfied by“googling”it on acomputer or cell phone．Men，women，and children have come torely SO heavily on Google that they cannot imagine how thev everlived without it .

GOOGLE is the definitive account of one of the most remarkable OraanizatiOns of our time．Every day over sixty－four million people use Google in more than one hundredIanguages．running billions of searches for infOrmatiOn on everything and anything．Based on scrupulous research and extraOrdinarv access to Google．this booktakes you inside the creation and growth of a companythat has become so familiar its name has become a verb recognized around the world．

Introduction

1 A Healthy Disregard for the Impossible

2 When Larry Met Sergey

3 Learning to Count

4 The Secret Sauce

5 Divide and Conquer

6 Burning Man

7 The Danny Sullivan Show

8 A Trickle

9 Hiring a Pilot

1O You've Got Google

11 The Google Economy

12 And on the Fifth Day

13 Global Goooogling

14 April Fools

15 Porn Cookie Guy

16 Going Public

17 Playboys

18 Charlie's Place

19 Space Race

20 A Legal Showdown

21 AVirtual Library

22 Trick Clicks

23 Attacking Microsoft

24 Money Machine

25 The China Syndrome

26 GooglingYour Genes

Appendix I：23 Google Search Tips

Appendix II：Google Labs Aptitude Test(GLAT)

Appendix III：Google's Financial Scorecard

A NOTE ON SOURCES

ACKNOWLEDGMENTS

PHOTO CREDITS

INDEX