网站首页  软件下载  游戏下载  翻译软件  电子书下载  电影下载  电视剧下载  教程攻略

请输入您要查询的图书:

 

书名 CATEGORY KILLERS
分类 外文原版-英文原版-童书
作者 ROBERT SPECTOR
出版社 HBS
下载
简介
编辑推荐

RETAIL HAS ALWAYS BEEN A GAME of survival of the fittest. Morn-and-pop stores suc-cumbed to department stores, which inturn were battered by shopping malls and dis-counters. But no retail concept has been moreprofoundly disruptive than category killers-"big-box" specialty stores like Barnes & Noble,PETsMART, and Circuit City-and no singlestore has ever dominated the retail food chainlike Wal-Mart.

  In Category Killers, veteran journalist RobertSpector argues that these retail giants havedone more than dramatically alter our buyingexperience. They've also ingeniously rewrittenthe retail playbook and, in the process, foreveraltered cultural and economic factors fromtraffic patterns and land-use legislation to taxa-tion, migration, and employment. Critics con-tend that "mega-retailers" have destroyed theneighborhood and ruthlessly wiped out compe-tition. Yet these retailers have also undeniably democratized consumption, making just about everything affordable to just about anyone.

目录

Acknowledgments

Introduction

Part Ⅰ The Colossal Competitors

 1 From Cow Pastures to Category Killers

 2 Charles Lazarus and the Birth of

   the Category Killer

   Category Killers Everywhere

Part Ⅱ How and Why They Dominate

 4 Pricing

   The Cost of "Everyday Low Prices"

 5 Competition

   There Used to Be a Department Store Here

 6 Growth

   Expanding Their Reach

 7 Expansion

   Paper Clips in Portugal

Part Ⅲ The Winds of Change for Category Killers

 8 The Backlash

 9 The Changing Shape of Retail

   Notes

   Bibliography

   Index

   About the Author

随便看

 

霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。

 

Copyright © 2002-2024 101bt.net All Rights Reserved
更新时间:2025/2/23 10:43:47