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电子书 CATEGORY KILLERS
分类 电子书下载
作者 ROBERT SPECTOR
出版社 HBS
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介绍
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RETAIL HAS ALWAYS BEEN A GAME of survival of the fittest. Morn-and-pop stores suc-cumbed to department stores, which inturn were battered by shopping malls and dis-counters. But no retail concept has been moreprofoundly disruptive than category killers-"big-box" specialty stores like Barnes & Noble,PETsMART, and Circuit City-and no singlestore has ever dominated the retail food chainlike Wal-Mart.

  In Category Killers, veteran journalist RobertSpector argues that these retail giants havedone more than dramatically alter our buyingexperience. They've also ingeniously rewrittenthe retail playbook and, in the process, foreveraltered cultural and economic factors fromtraffic patterns and land-use legislation to taxa-tion, migration, and employment. Critics con-tend that "mega-retailers" have destroyed theneighborhood and ruthlessly wiped out compe-tition. Yet these retailers have also undeniably democratized consumption, making just about everything affordable to just about anyone.

目录

Acknowledgments

Introduction

Part Ⅰ The Colossal Competitors

 1 From Cow Pastures to Category Killers

 2 Charles Lazarus and the Birth of

   the Category Killer

   Category Killers Everywhere

Part Ⅱ How and Why They Dominate

 4 Pricing

   The Cost of "Everyday Low Prices"

 5 Competition

   There Used to Be a Department Store Here

 6 Growth

   Expanding Their Reach

 7 Expansion

   Paper Clips in Portugal

Part Ⅲ The Winds of Change for Category Killers

 8 The Backlash

 9 The Changing Shape of Retail

   Notes

   Bibliography

   Index

   About the Author

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