"The Rebel Rules is more than just an inspirational handbook for the new genera tion of leaders--it's essential reading for anyone who really wants to make a dif ference. The future belongs to the rebels who can take the principles in this book and run with them." --SETH G0DIN, author of Permission

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.

A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.

In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits--vision, passion, instinct, and agility--that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone--whether a virgin entrepreneur or a corporate manager--who wants to walk in step with today's business innovators.

FOREWORD by Rlcllard Branson

I.INTRODUCTION

The New Rules of Business

Rebels Rule with Courage and Authenticity

II. FEELING EIOHTEEN YEARS OLD

AGAIN AND ACTING LIKE IT

1.Getting in Touch with Your "Inner Rebel"

Are You a Rebel?

Finding Your Glass Slipper

Business Rebd Hall of Fame Profile: Richard Branson

Thinking o~our Life as a Novel

Reconnecting with Your Childhood Passions

How You Bucked the Norm: An Exercise

How to Create Your Own Personal Mission Statement

Learning from Your Job History

The Frustrations Table: How to Bring About Personal Change

2.What It Takes to Be a Rebel

Putting Your Whole Body into It

Eyes Represent Vision

Heart Represents Passion

How to Make Sure You're Not a Jerk

Gut Represents Instincts

Feet Represent Agility

Business Rebel Hall of Fame Profile: Steve Jobs

The Thirty-two Traits of Successful Rebeh: How

to Identify Your Own Unique Imprint

Form Good Habits and Become Their Slave

How to Use Your Past to Guide Your Future

3.What Do You Stand For?

Your Conviction Oven

Integrating Your Values into the Workplace

How to Create a Values Inventory for Your Company

Business Rebel Hall of Fame Profile: Anita Roddick

Creating Your Company's Core Values

Identifying Misalignments in Your Company

Core Values Create Company Value

Finding Meaning in What You Do

……