本教材是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。该系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，最终形成了这本电子商务的双语教材。本书可作为电子商务专业的教材，也供读者自学之用。

Part I For Students

 Unit 1 Overview of E-Commerce

  Information Box

  1.1 Introductory Case

  1.2 Understanding E-Commerce

  1.3 Evolution of E-Commerce

  1.4 Business Models of E-Commerce

  1.5 Business Process of E-Commerce

  1.6 Real World Case

  Online Activities

  Ⅰ. In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

 Unit 2 Foundations of E-Commerce

  Information Box

  2.1 Introductory Case

  2.2 E-Commerce vs. Traditional Commerce

  2.3 Major Categories of E-Commerce

  2.4 Benefits and Limitations of E-Commerce

  2.5 Real World Case

  Online Activities

  Ⅰ. In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 3 Infrastructure for E-Commerce

  Information Box

  3.1 Introductory Case

  3.2 Internet Notions

  3.3 Web Hosting and Website

  3.4 Internet Security

  3.5 Real World CaseOnline Activities

  Ⅰ. In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 4 Electronic Payment Systems Information Box

  4.1 Introductory Case

  4.2 Electronic Payment Systems (EPS) vs. Traditional Payment Systems

  4.3 Electronic Payment Categories

  4.4 Secure Requirements of E-Payment Systems

  4.5 Real World Case Online Activities

  Ⅰ. In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 5 Business Strategy of E-Commerce

  Information Box

  5.1 Introductory Case

  5.2 Strategic Planning Process

  5.3 SWOT Analysis

  5.4 E-Commerce Strategy Implementation

  5.5 Real World CaseOnline Activities

  Ⅰ.In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 6 B2B, B2C & C2C E-Commerce Information Box

  6.1 Introductory Case

  6.2 Business-to-Business E-Commerce

  6.3 Business-to-Consumer E-Commerce

  6.4 Comparison of B2B and B2C

  6.5 Consumer-to-Consumer E-Commerce

  6.6 Real World CaseOnline Activities

  Ⅰ In-Class Activities

  Ⅱ. After-Class Activities

  Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 7 Online Marketing and Advertising Information Box

  7.1 Introductory Case

  7.2 An Introduction to Online Advertising

  7.3 Key Terminologies, in Web Measurement

  7.4 Online Advertising vs. Tradiiional Advertising

  7.5 Online Advertising Models

  7.6 Measurement of Online Advertising

  7.7 Real World CaseOnline Activities

   Ⅰ.In-Class Activities

   Ⅱ. After-Class Activities

   Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts

  Projects for Assignment

  Assessment Evidence

Unit 8 E-Commerce Global Issues and Development in China Information Box

  8.1 Introductory Case

  8.2 Global E-Commerce Framework

  8.3 Barriers to E-Commerce Development

  8.4 E-Commerce Development in China

  8.5 Barriers to E-Commerce Development in China

  8.6 Real World CaseOnline Activities

   Ⅰ.In-Class Activities

   Ⅱ.After-Class Activities

   Ⅲ. Up-to-Date Workshop

  Key Terms and Concepts Projects for Assignment

  Assessment Evidence

Part II For Teachers

  Assessment Guidance

  Aims

  Overall Structure for Elements

  Assessment Procedures and Methods

  Portfolio

  Demonstrating Knowledge and Understanding

  Roles of Candidate/Assessor/Internal Verifier

  Grading System

  Assessment Records for Unit 1

  Assessment Records for Unit 2

  Assessment Records for Unit 3

  Assessment Records for Unit 4

  Assessment Records for Unit 5

  Assessment Records for Unit 6

  Assessment Records for Unit 7

  Assessment Records for Unit 8

  References