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书名 THE SALES BIBLE
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作者 JEFFREY H.GITOMER
出版社 HARPERCOLLINS PUBLISHERS
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简介
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"It’s a book you will want to keep by your side at all times."

--KEN BLANCHARD, coauthor, The One Mlinnte Manager

"This book is an absolutely essential tool for every serious sales professional. It should be read, reviewed and referred to every single day."

--BRIAN TRACY, author, Psychology of Selling

"It can be digested in quick bite-sized lessons...proven techniques and healthy thinking about building business relationships."

--JIM CATHCART, author. Relationship Selling

内容推荐

Salespeople are looking for one tiring...answers. In The Sales Bible, Jeffrey Gitomer describes methods and techniques that really work--every day, in realworld selling situations. In short...answers. Carry it with you--overcome objections as they happen. Read one short chapter in The Sales Bible and watch your sales results improve immediately. The book is a gold mine of practical, hands-on information for sales professionals...

目录

Part 1 - The Rules, the Secrets, the Fun

1.1 Genesis

1.2 The Book of Rules

1.3 The Book of Secrets

1.4 The Book of Big Secrets

1.5 The Book of Humor--The Biggest Secret

Part 2 - Preparing to WOW the prospect

2.1 The Book of WOW

2.2 The Book of Questions

2.3 The Book of Power

Part 3 - Please allow me to introduce myself

3.1 The Book of Introductions

3.2 The Book of Cold Calling

Part 4 - Making a great presentation

4.1 The Book of Presentations

Part 5 - Objections, closing, & follow-up ... getting to YES

5.1 The Book of Objections

5.2 The Book of Closing

5.3 The Book of Persistence

Part 6 - Woes and foes

6.1 The Book of Lamentations

6.2 The Book of Competition

Part 7 - All hail the King... Customer

7.1 The Book of Customer Service

Part 8 - Spreading the Gospel

8.1 The Book of Communications

8.2 The Book of Exhibitions

Part 9 - Networking...Success by association(s)

9.1 The Book of Networking

Part 9 - Networking...Success by association(s)

(continued)

Part 10 - Prophets and profits

10.1 The Book of Leadership

10.2 The Book of Trends

10.3 The Book of Prophets

Part 11 - Up Your Income!

11.1 The Book of Numbers

Part 12 - Can I get an Amen?!

12.1 The Book of Exodus

Index

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