If you are interested in the fascinating history of The Coca-Cola Company,you'll gain an in-depth perspective on how the Company became the most successful soft drink marketer in the world. And you'll enjoy perusing the timeless and beautiful art that proved so successful as advertising imagery. From the pretty girl at the soda fountain to the movie-star icons of the 1930s,artistic portrayals of Coca-Cola Girls helped build the foundation for a drink that would quench thirst the world over.

Pause and refresh yourself with Coca-Cola Girls!

 She was a Victorian songstress, the girl-next-door, a 193Os movie star, fabled party hostess, a World War II factory work-er, and alluring pin-up. Her demeanor was radiant,vivacious, and breezy. She exuded youthful energy and appeared picture-perfect on seventy years of calendar issues. Her portrait graced signage in drugstore and soda-fountain window displays in quiet small towns and great American cities. In time, her likeness became synonymous with the most recognized trademark in the world. Always dressed in the latest fashion, she represented the many faces of Coca-Cola Girls.

 The Coca-Cola Company's story has been told in many ways. But in Coca-Cola Girls, you'll see through words and illustrations how advertising art can provide an enchanting record of fashions and life as they evolve from one century to the next. You'll learn how advertising imagery proved instrumental in turning what was intended to be a simple medicinal concoction conceived in the I88Os into the most popular soda-pop brand in the world. No American firm has matched the Company in its ingenuity and effectiveness in estab-lishing a world renowned trademark, and one of the.most consistent focuses of the Company's advertis-ing has been its depictions of attractive young women who persuade their audience to enjoy a glass of "Delicious" and "Refreshing" Coca-Cola.

Preface

The Begining

Birth of the Soft Drink Coca-Cola

The New Century

A Decade of World Change

The Teers

Adolescent Years

The Twenties

Fashion Becomes Art

The Thirties

Celebrities and Famous Artists

The Forties

War, Patriotism, and the American Working Girl

The Fifties

Prosperous and Carefree Years

The Sixties

And Beyond

Bubblingraphy

Sources and Index