Long before writing was created, people replaced written words with pictures. Those who sold goods or services displayed signs above their doors. These were the first visual brandmarks. Today we have more sophisticated ways of relaying the same information. One glance at the pages of will make you realize that photography has replaced the various display techniques used long a.qo.
……
From cities across the United States design firms have been selected to showcase their work in Hot Graphics USA No. 2. Each has provided its own statement of purpose. This volume helps to illustrate graphic design's unusual power due to the growing reliance of the modern world on visual communications to express its messages.
In Hot Graphics USA No. 2 you will witness the fact that books, magazines, newspapers, television, movies and the Internet deliver a high percentage of their information in visual rather than verbal form.
This reliance on visual language makes consumers aware of the incremental nuances in the images they see, giving graphic designers an unprecedented opportunity to manipulate the man-made environment through their work.
All phases of graphic design are included, making this an unparalleled sourcebook for those seeking inspiration or resources for annual reports, advertising, brochures/collateral, direct mail, editorial design, environmental design, identity design, Internet design, motion graphics, pack- aging, P-O-P/signs/displays, posters, public service/pro bono, sales promotion, and self promotion. It's all here.
Each section of this book will treat you to the visionary spirit, bold excitement, and that special warm sensuality that is envi sioned so well by American designers.
Introduction
Alexander Isley Inc
Allemann Almquist & Jones
Antista Fairclough
Axiom Creative Group
Beauchamp Group
Brainstorm
Cahan &. Associates
Crawford/Mikus Design
Creativille, Inc.
Decker Design
Dever Designs
DuPuis Group
Frankfurt Balkind
Griffith Phillips Creative
Hornall Anderson Design Works
Hull Creative Group
Kolar Design Assoc.
kor group
Larsen Design + Interactive
Libera Design Inc.
Lorenc + Yoo Design
MLR Design
Selbert Perkins Design
Shimokochi/Reeves
SooHoo Designers
Sunspots Creative
Supon Design Group
Tajima Creative
Tom Graboski Associates, Inc. Design
Wallace Church, Inc..