本书从结构上分为阅读、写作、听力三部分。听、说、读、写全方位的训练不仅在基础英语教学中可行,也应深人到专业英语教学实践中。本书的写作部分介绍了常用的电子商务信函写作,提供了多篇有代表性的例文和大量写作中常用的句子。听力部分包括多篇在电子商务领域内有影响力的事件。本书将是你打开对外商务的金钥匙!
Reading Materials
Lesson One The History of EDI
Lesson Two What is Electronic Commerce?
Lesson Three Understanding the World Wide Web
Lesson Four What Are Communication Networks?
Lesson Five PKI Public Key Encryption and Digital Signature
Lesson Six Payments on Internet
Lesson Seven E-commerce Web Site Design: Strategies and Models
Lesson Eight How to Build a Website
Writing
Unit One Establishing Business Relations
Unit Two Enquiries
Unit Three Offer
Unit Four Counteroffer
Unit Five Acceptance
Unit Six Web Advertisement Writing
Unit Seven E-commerce Business Plan Writing
Listening
Listening One Big day for baidu, corn
Listening Two China Profiles: Jack Ma, Internet CEO
Listening Three Alibaba Acquires Yahoo China
Listening Four Google's New Message Service Includes Voice
Listening Five Transition Seen from Hacker Posturing to Criminality
Listening Six Computer Viruses
Listening Seven ebay Buys Net Phone Provider SkvDe
Listening Eight Internet Bus
Listening Nine Bloggers Creating Networks
Listening Ten Reviewing New Windows Operating System
Appendix I 参考译文
Appendix II 参考答案