TASCHEN's Great Adventure began back in 1980, when eighteen-year-old Benedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection.Within a year he began publishing catalogs promoting his wares, but it wasn't until 1984 that his first art-book breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. From a young age, Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under his own name for budget prices and the next year he published his first original title and the first book in the Basic Art series: Picasso...
Starting in the late 1980s, T ASCHEN established subsidiaries across the globe and continued to cement its reputation as a publisher of excellent-value books while branching out into new areas such as architecture, design, photography, lifestyle and classics. In 2000, TASCHEN surprised the world by breaking the record for the most expensive book published Jn the 20th century: copy #1 of Helmut Newton's SUMO, signed by over 80 celebrities featured in it, fetched over $300;000 at a charity auction. A year later TASCHEN launched its cinema collection with Billy Wilder's Some Like it Hot. Then, in 2003, TASCHEN tipped the scales with its massive, legendary Muhammad All tribute book, GOAT.
Twenty-five years after Benedikt Taschen opened his little comics shop, TASCHEN has grown into one of the most successful and unique publishers in the global market, publishing an eclectic variety of books for people of all tastes and budget ranges, distributed worldwide in over twenty languages. Within the space of the last few years, TASCHEN has opened bookshops in Paris and Los Angeles, with plans to keep ex- panding to new cities as our Great Adventure continues. For the future of publishing, keep your eye on TASCHEN.
Forewoed
ANTHONY BANNON
The Collections at George
Eastman House
MARIANNE FULTON
A Legacy in the Making
THERESE MULLIGAN
The Blind Man's Elephant
DAVID WOOTERS
Acknowlegements
About This Publication
All Things under the Sun
Daguerre and the
Daguerreotype
Southworth and Hawes
Talbot and the Paper Negative
Hill and Adamson
The Calotype in France
An Even Greater Measure
Italy - Rome
Italy- Pompeii
Italy- Florence
Italy - Venice
The Middle East- Egypt
The Middle East- Palestine
and Syria, Baalbek, Palmyra,
Jerusalem
The Middle East - Turkey
India
The Far East - Japan
The Far East - China
The Americas
The American West
California and the Far West
Technology and War
Technology
Crimea
The American Civil War
A Matter of'Fact
Photography's Public
and Private Lives
Artful Ambitions
An Art of Its Own
Our Modern World
The Object Photographed
Photography Sells
Public Record
Candid Witness
The Visual Mind
America Seen
The World Beat
Peers and Predecessors
Glossary
Selected Bibliography
Photographers' Credits
Index of Photographers