Today's fashion brands rely increasingly on presentation the brand image is often more important than the product itself. This book. explores the packaging that makes fashion sell, putting the spotlight on the graphic designers who mould brand images - from labels to swing tags and shopping bags - creating some of the most adventurous graphics around. At the heart of the book are 2.3 case studies that analyse typography, colour choices, show invitations, websites, fragrances and cosmetics, and examine the working relationships between fashion designers and graphic designers. They include Alan Aboud at Paul Smith, Michael Nash at Alexander McQueen and John Galliano, Trey Laird at Donna Karan and the in-house graphic teams of Issey Miyake, Vivienne Westwood and Dolce & Gabbana.

 Today"s fashion brands rely increasingly on presentation the brand image is often more important than the product itself. This book. explores the packaging that makes fashion sell, putting the spotlight on the graphic designers who mould brand images - from labels to swing tags and shopping bags - creating some of the most adventurous graphics around. At the heart of the book are 2.3 case studies that analyse typography, colour choices, show invitations, websites, fragrances and cosmetics, and examine the working relationships between fashion designers and graphic designers. They include Alan Aboud at Paul Smith, Michael Nash at Alexander McQueen and John Galliano, Trey Laird at Donna Karan and the in-house graphic teams of Issey Miyake, Vivienne Westwood and Dolce & Gabbana.