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内容推荐 本书根据北京外国语大学多年的商务英语教学与研究经验编写而成,旨在培养英语技能与商务专业知识兼备的复合型、应用型人才,可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下:以商务相关专业学生的需求为核心,在训练英语技能的同时,系统介绍商务知识,培养商务交际能力;选材新颖,内容丰富,时代性强,集精读和泛读的特点于一体,便于灵活安排课堂教学;练习形式多样,包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等,体现实用性、趣味性和学术性;注重教学互动,在提高英语阅读能力的同时,兼顾语言综合能力的训练和批判性思维的培养。 目录 Unit 1 Globalization 1 Text A Outsourcing Innovation 3 Text B Building Your Company’s Capabilities Through Global Expansion Unit 2 Cross-cultural Communication in Business Text A Cultural Intelligence Text B The Concept of Framing in Cross-cultural Communication Unit 3 Competition Text A Competing in the Age of Omnichannel Retailing Text B (Still) Made in Japan Unit 4 E-commerce Text A What Matters Most in Internet Retailing Text B Amazon’s Wholesale Slaughter Unit 5 Trade Text A From Singapore to the World Text B One-Stop Solution Unit 6 Financial Institutions Text A Introduction: Types of Financial Institutions and Their Roles Text B The IMF and the World Bank: How Do They Differ? Unit 7 Emerging Markets Text A Mobilizing for Growth in Emerging Markets …… |