本教材主要适用于高等院校商务英语专业的本科生或研究生，作为其商务知识类课程的教材；或者商务相关专业的学生，作为其专业英语或者双语课程的教材；也可作为从事商务相关工作英语爱好者的阅读材料。

本书以基本的商业活动为主线，从企业的创建到经营管理，系统培养学生对各种商业情境的认知和理解，训练其从事相关商务活动的基本能力。教材通过让学生置身于真实的商务情境，学习商务基础理论和知识，并进行商务实践的训练，为将来的职场竞争打好基础。全书共包含十五个单元，每个单元下设三大板块，并配有针对性的练习。本书主要适用于高等院校商务英语专业的本科生或研究生，作为其商务知识类课程的教材；或者商务相关专业的学生，作为其专业英语或者双语课程的教材；也可作为从事商务相关工作英语爱好者的阅读材料。

Unit 1 Business Environment
Reading
1．1 Intemal environment
1．2 External environment
Case Study Road， Trade and Exchange-China and ASEAN Countries Forge Closer Community
Assignments
Unit 2 Entrepreneurship
Reading
2．1 The definition of entrepreneurship
2．2 Entrepreneurs' personalities
2．3 The stages of creating a venture
2．4 Entrepreneurship and leadership
2．5 The reasons for rapid growth of entrepreneurship
2．6 Top ten causes of entrepreneurial failure
Case Study Zdeer Banks on Smart Technologies to Expand Presence in Wellness Segment
Assignments
Unit 3 Discovering Business Opportunities
Reaing
3．1 How to find the opportunity that's right for you
3．2 How to decide whether or not to pursue a business opportunity
3．3 How to identify and evaluate the risks
3．4 Advice to potential entrepreneurs
3．5 Business opportunities in China
Case Study We Ride to Provide Driverless Minibus Services
Assignments
Unit 4 Establishing a Business
Reading
4．1 Taking the right approach to making real money
4．2 Generating ideas for your business
4．3 Determining your personal and business goals and evaluating your business ideas
4．4 Choosing the right business organization
4．5 Registering a business name and getting your licenses as appropriate
4．6 Writing a business plan
Case Study Geek+ Founder Zheng Yong Sees Massive Potential of Robots in
Industrial Sectors
Assignments
Unit 5 Organizational Structure
Reading
5．1 Significance of organizational structure
5．2 Types of organizational structures
5．3 Formal and informal organizations
5．4 Keys to erecting an effective organizational structure
……
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 FinanciaIManagement
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the International Market
Unit 15 E-business
Case Study LightInTheBox Provides Value to Consumers Across the World
Assignments