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书名 | 智学商务英语:视听说教程:3 |
分类 | 教育考试-大中专教材-大学教材 |
作者 | 何冬兰,黄笑然 |
出版社 | 大连理工大学出版社 |
下载 | ![]() |
简介 | 内容推荐 《智学商务英语视听说教程(3)》话题主要围绕外贸流程展开。本教材难度介于高职、一本二本院校的商英教材之间,内容选取突出商务场景的真实性、实用性,教材练习设计突出可操作性、互动性。内容丰富完整,体例编排符合职业技术大学注重学生职业技能培养的教学要求,职业教育特色鲜明。该教材由从事多年商务英语教学的教师团队编写,根据目标群体的实际教学需求,进行体例结构的设计和内容的编写,自编自用,且具有较大的推广价值。 目录 Unit 1 Developing Clients Part Ⅰ Warm-up Part Ⅱ Subtopic 1---Greeting New Clients Part Ⅲ I Subtopic 2—Clients Developing Strategies Part Ⅳ I Exploring Culture Unit 2 Promotion Part Ⅰ Warm-up Part Ⅱ Subtopic 1一Product Presentations Part Ⅲ Subtopic 2--Promotion Strategies Part Ⅳ Exploring Culture Unit 3 Business Negotionations Part Ⅰ Warm-up Part Ⅱ Subtopic 1--Enquiries and Ofiers Part Ⅲ Subtopic 2--Specifications and Prices Part Ⅳ lExploring Culture Unit 4 Business Contracts Part Ⅰ Warm-up Part ⅡSubtopic 1—_Revising and Confirming a Contra Part Ⅲ Subtopic 2——Contractual Terms & Conditions Part Ⅳ Exploring Culture Unit 5 Terms of Payment Part Ⅰ Warm-up Part Ⅱ Subtopic 1_Terills of Payment Part Ⅲ Subtopic 2--Negotiable Instruments Part Ⅳ Exploring Culture Unit 6 Packaging and Shipping Part Ⅰ Warm-up Part Ⅱ Subtopic 1--Packaging Part Ⅲ Subtopic 2--International Shipping Part Ⅳ Exploring Culture Unit 7 Disputes and Claims Part Ⅰ Warm-up Part Ⅱ Subtopic 1--Disputes and the Resuits Part Ⅲ Subtopic 2--Settlement of a Claim Part Ⅳ Exploring Culture Unit 8 Online Business Part Ⅰ Warm-up Part Ⅱ Subtopic l—What iS online business? Part Ⅲ Subtopic 2-0nline Business in Your Life Part Ⅳ lExploring Culture |
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