内容推荐 “综合商务英语”是商务英语专业的核心课程之一。本课程旨在以“语言技能—商务知识—商务技能—商务思维—商务应用”的学习路径为基础,培养学生在国际商务领域综合运用英语语言技能进行商务交际的能力。 《综合商务英语(第3册)(第二版)》关注国内外在经济、商务领域新出现的内容和话增加了更多的中国元素,更符合商务英语教材编写规律和商务英语教学规律。本教材由10个单元构成,主题涵盖商业领导、团队精神、商业创新等诸多商务活动领域。每单元均包含Text A、Text B、案例分析和中国价值观四个板块。Text A是每单元的重点,主要培养学生的综合英语能力和基本商务知识,一般采取教师精讲、师生互动、生生互动的方式。Text B是扩展部分,主要是拓展学生的知识面,一般采取学生自学为主、教师解答为辅的方式。案例分析主要培养学生分析问题、解决问题的能力,培养学生的团队合作精神。中国价值观是课程思政的内容,主要培养学生的核心价值观。针对学生英语专业四级考试的需求教材最后附有2019-2022年专四真题的基础知识和写作部分供学生课下练习。 目录 Unit 1 International Organization Text A Understanding the WTO Text B BRICS Building a Fairer World Case Study Chinese Values Unit 2 Trade Barriers TextA The Basics of Tariffs and Trade Barriers Text B Lower Trade Barriers, Stronger Global Trading System Can Help End Extreme Poverty Case Study Chinese Values Unit 3 Product Quality Text A Elevating Expectations:5 Ways Product Quality Impacts Your Brand Text B Quality Management System Case Study Chinese Values Unit 4 Business Leadership Text A Leadership Styles around the World Text B Ten Traits of Great Business Leaders Case Study Chinese Values Unit 5 Business Teamwork Text A Ten Tips for Better Teamwork Text B Why Is Teamwork Important in the Workplace Case Study Chinese Values Unit 6 Business Innovation Text A The Global Innovation Index Text B Disrupting Beliefs:A New Approach to Business-Model Innovation Case Study Chinese Values Unit 7 Conflict Management TextA How to Manage Conflict Text B Types of Conflict in Business Negotiation-and How to Avoid Them Case Study Chinese Values Unit 8 Customer Service Text A Customer Relationship Management Text B Effective Customer Service Tips for Managers Case Study Chinese Values Unit 9 Business Competition Text A Competition Counts: How Consumers Win When Businesses Compete Text B Why Is Competition Important for Growth Case Study Chinese Values Unit l0 Business Etiquette TextA Importance of Business Etiquette Text B Business Etiquette Throughout the Organization Case Study Chinese Values 附录一 Glossary 附录二 TEM-4(2019-2022) TEM-4(2019) TEM-4(2021) TEM-4 (2022) 附录三 References |