内容推荐 本书结合《中国英语能力等级量表》与《大学英语教学指南》(2020版)的最新要求,在立足大学英语教学实践的基础上,将商务专业知识、跨文化交际能力与英语语言运用技能相结合,以学生为中心,以商务活动为环境,以商务交际为目的,循序渐进地通过听、说、读、写、译等基本技能的全面训练,使学生通晓商务技能,形成良好的商务英语运用能力和跨文化商务沟通能力。 本教材从基础商务知识入手,课程内容及课后习题的难易程度区分度强,既符合由浅入深、循序渐进的学习原则,亦符合有层次、有坡度且环环相扣的教学原则。教材通过听、说、读、写、译五大技能的全面培养,既可为英语基础薄弱的学习者打好坚实的语言基础,亦可满足高校非商务英语、经贸类专业学生对于商务英语的学习需求。本教材主要适用于: (1)普通高等学校本科商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生; (2)高等职业技术学院/职业学院、高等专科学校商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生; (3)商务英语自学者。 目录 Unit 1 Business Plan Part I Lead-in Part II Listening Part III Reading TEXT A Bookstores Turn the Page Online to Survive TEXT B An Action Plan for Business Leaders to Tackle Crisis Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 2 Payment Part I Lead-in Part II Listening Part III Reading TEXT A How Will Digital Currency Impact China's Financial Landscape? TEXT B Amazon's Latest Payment Method Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 3 Teamwork Part I Lead-in Part II Listening Part III Reading TEXT A China-ASEAN Cooperation Is Deepening TEXT B Recipes for Teamwork Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 4 Risk and Investment Part I Lead-in Part II Listening Part III Reading TEXT A Market Advantages of Domestic Brands TEXT B A "Smart" Deal Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 5 Expansion Part I Lead-in Part II Listening Part III Reading TEXT A Growing When Times Are Good: 4 Business Expansion Strategies TEXT B Li Ning Spars with Nike and Adidas Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project |