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内容推荐 本书结合《中国英语能力等级量表》与《大学英语教学指南》(2020版)的最新要求,在立足大学英语教学实践的基础上,将商务专业知识、跨文化交际能力与英语语言运用技能相结合,以学生为中心,以商务活动为环境,以商务交际为目的,循序渐进地通过听、说、读、写、译等基本技能的全面训练,使学生通晓商务技能,形成良好的商务英语运用能力和跨文化商务沟通能力。 本教材从基础商务知识入手,课程内容及课后习题的难易程度区分度强,既符合由浅入深、循序渐进的学习原则,亦符合有层次、有坡度且环环相扣的教学原则。教材通过听、说、读、写、译五大技能的全面培养,既可为英语基础薄弱的学习者打好坚实的语言基础,亦可满足高校非商务英语、经贸类专业学生对于商务英语的学习需求。本教材主要适用于: (1)普通高等学校本科商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生; (2)高等职业技术学院/职业学院、高等专科学校商务英语、经贸类专业学生或对商务英语感兴趣的其他专业学生; (3)商务英语自学者。 目录 Unit 1 E-commerce Part I Lead-in Part II Listening Part III Reading TEXT A What Is E-commerce? TEXT B The Main Types of Social E-commerce in China Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 2 Business Leadership Part I Lead-in Part II Listening Part III Reading TEXT A What Is Business Leadership? TEXT B The Importance of Leadership in Business Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 3 Management Part I Lead-in Part II Listening Part III Reading TEXT A What Are the Functions of Management? TEXT B A Chinese Approach to Management Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 4 Corporate Culture Part I Lead-in Part II Listening Part III Reading TEXT A Find Out How Zappos Reinforces Its Company Culture TEXT B Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project Unit 5 Business Ethics Part I Lead-in Part II Listening Part III Reading TEXT A How Can Organisations Build Trust into Their User Experience? TEXT B Five Things Decision-Makers Need to Know about ESG Part IV Speaking Part V Translation Part VI Writing Part VII Case Study Part VIII Unit Project |