《跨文化交际：原理与应用》是国家级一流本科课程“东方遇见西方：跨文化交际之旅”的配套教材。本教材采用全英文编写，希望在提高学生英语水平的同时培养他们的跨文化交际能力。教材的主要特点是在引入跨文化交际原理时采用案例进行分析和讲解，提升学生的学习兴趣，培养他们的问题意识和思辨能力，使其尽可能在轻松愉快的学习过程中获得更好的学习体验和学习效果。本教材另配有各章节习题、测试题及内容丰富的PPT课件，读者可登录ftp://ftp.tsinghua.edu.cn下载使用。
本教材适用于高等学校跨文化交际类课程，也可供在智慧树平台学习该门课程的学生和对跨文化交际感兴趣的相关人士使用。

Chapter 1 Brief Introduction to Intercultural Communication
1.1 Defining and Describing Culture
1.1.1 Two Types of Culture
1.1.2 Five Dimensions of Culture
1.1.3 Characteristics of Culture
1.2 Culture and Communication
1.2.1 Defining and Describing Communication
1.2.2 Relationship Between Culture and Communication
1.3 Defining and Describing Intercultural Communication
1.3.1 Definition of Intercultural Communication
1.3.2 Five Elements in the Communication Process
Chapter 2 Verbal and Nonverbal Communication
2.1 Introduction to Verbal Communication
2.1.1 Role of Language in Verbal Communication
2.1.2 Receptive and Productive Language Skills
2.1.3 Need for Using Bias-Free Language
2.1.4 Types of Verbal Communication
2.2 Verbal Communication Skills
2.2.1 Effective Verbal Communication
2.2.2 Examples of Verbal Communication Skills in the Workplace
2.2.3 7Cs of Communication
2.2.4 Steps to Improve Your Verbal Communication Skills in the Workplace
2.3 Introduction to Nonverbal Communication
2.3.1 Definition of Nonverbal Communication
2.3.2 Types and Features of Nonverbal Communication
2.4 Functions of Nonverbal Communication
2.4.1 Conveying Meaning
2.4.2 Regulating Conversational Flow
2.4.3 Affecting Relationships
2.4.4 Expressing ldentities
2.5 Guidelines to Improve Nonverbal Competence
Chapter 3 Communicative Competence & Intercultural Competence
3.1 Communicative Competence & Intercultural Communicative Competence
3.1.1 Framework for Communicative Competence
3.1.2 Concept of Intercultural Communicative Competence
3.1.3 Concept of Transcultural Competence
3.1.4 Skills of Multilingual Communicators
3.2 Communicating Under Different Cultural Contexts
3.2.1 Differences in Greetings
3.2.2 Differences in Approval and Disapproval Movements
3.2.3 High-Contact Culture & Low-Contact Culture
3.2.4 Signs Cannot Be Used Casually Abroad
3.3 A Recipe for Successful Intercultural Communication
3.3.1 A Heart Set
3.3.2 A Mindset
3.3.3 A Skill Set
3.3.4 Other Practical Approaches
3.4 Culture Shock
3.4.1 Five Stages of Culture Shock
3.4.2 Reverse Culture Shock
3.4.3 Transition Shock
Chapter 4 Cultural Patterns
4.1 A Brief Introduction to Cultural Patterns
4.1.1 Beliefs
4.1.2 Values
4.1.3 Norms
4.2 High-Context & Low-Context Cultures
4.2.1 High-Context Culture
4.2.2 Low-Context Culture
4.2.3 Differences Between High-Context Culture & Low-Context Culture
4.2.4 China—A Country in a High-Context Culture
4.2.5 America-A Country in a Low-Context Culture
4.3 Cultural Dimensions Theory
4.3.1 Masculinity & Femininity
4.3.2 High Power Distance & Low Power Distance
4.3.3 Collectivism & Individualism
4.3.4 Uncertainty Avoidance
4.3.5 Long-Term Orientation & Short-Term Orientation
4.4 Values Orientation Theory
4.4.1 Human-Nature Orientation
4.4.2 Man-Nature Orientation
4.4.3 Time Orientation
4.4.4 Activity Orientation
4.4.5 Relational Orientation
Chapter 5 Intercultural Communication in Various Social Contexts
5.1 Family and Friends
5.1.1 Brief Introduction to Relationship
5.1.2 Family Relationships
5.1.3 Friendships
5.2 Education
5.2.1 Relationship Between Education and Culture
5.2.2 Cultural Dimensions in an Educational Context
5.3 Economics and Business
5.3.1 Three Main Factors Influencing International Communication in Business
5.3.2 Important Tips on Doing Business Internationally
5.4 Principles and Rules of Intercultural Communication
Chapter 6 Cultural Bias
6.1 Stereotype
6.1.1 Definition of Stereotype
6.1.2 Three Major Types of Stereotypes
6.1.3 Two Dimensions of Stereotypes
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