本教材共12个单元，涵盖会计、金融、国贸、市场营销等方面的专业英语知识。每个单元由学习目标、两篇课文、拓展技能和信息扩展四部分组成。每篇文章均选自国内外知名网站、学术期刊和权威著作，不仅语言地道、素材真实，还配有注释、专业词汇表和课后练习。练习形式多样，既包括专业词汇、阅读理解、英汉互译等基础知识练习，还设计商务情景下的口语及写作练习，使学生巩固经贸专业知识的同时，还能提升口语、阅读、写作、翻译等综合英语应用能力。本教材另配有练习的答案详解，读者可登录邱：ftp：ftp：tup tsinghua．edu．cn／下载使用。
本教材适合高等院校经济类和英语类专业本科生使用，也可供广大英语爱好者参考使用。

Chapter 1 Enterprise Organizations
Text A The Organizational Structure of a Company
Text B Why Is a Start-up Worth $1 Billion Called a Unicorn
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Chapter 2 Human Resources
Text A Regular Employees’ Feedback on Replacing the Annual Review
Text B The Role of HR in International Business Expansion
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Chapter 3 Product and Price
Text A Marketing Mix—Price and Pricing Strategy
Text B How to Price Your Product
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Chapter 4 Financial Reports
Text A How to Decode Your Company’s Financial Statements
Text B How to Quickly and Effectively Read an Annual Report
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Chapter 5 Auditing
Text A Audit
Text B Accounting vs. Auditing: What’s the Difference
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Chapter 6 Customer Value and Buying Behavior
Text A MexiCoke
Text B Nine Emotional Triggers to Influence Customer Buying Behavior
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Chapter 7 Market Research and Expansion
Text A Utilizing Market Research in Geographic Expansion
Text B Advantages and Disadvantages of Doing Market Research Before Starting a Business
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Chapter 8 Cooperation and Competition
Text A Africa’s Beef with America
Text B More Than Just Tea, China Brews New Success Story
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Chapter 9 Investment
Text A Liquidity in Bond Markets
Text B Start Investing in Your 20s
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Chapter 10 Money
Text A What Is Money? Why Do We Use Money
Text B China Creates Its Own Digital Currency, a First for Major Economy
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Chapter 11 Payment and Settlement
Text A Global Payment Regulations and How They Need to Change
Text B E-CNY Signals Digitalization to “Connect Everything”
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Chapter 12 Business Ethics
Text A Protect Your Company or Your Cousin
Text B Amazon’s Antitrust Paradox
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