本书是在中国企业面对目前各类机遇与挑战，不断重塑竞争优势，提升市场价值的背景下精心编写的一部全英文案例教材。江苏大学管理学院中外案例研究团队通过资料收集、实地考察和调研等手段，为读者精选出来自制造、零售、医疗服务等产业的各类典型管理学英文案例，主要函盖战略管理与营销、组织与创业、领导力与人力资源管理、组织创新管理、业务控制系统和企业伦理等六个章节十四个案例，多角度、全方位展现中国企业发展的独特路径。
本书用英文编写，语言浅显易懂，可作为高等院校管理学专业案例教材，也可作为MBA（工商管理硕士）及各级经济管理人员培训的案例教材。

樊茗玥，管理科学与工程博士，江苏大学管理学院副教授，硕士生导师，管理学院MBA案例研究中心主任。主讲多门本科、MBA和硕士留学生学位课程。出版全英文教材1部、中文教材2部；主讲课程通过江苏省高校省级全英文授课精品课程验收；先后获得江苏省微课比赛二等奖、江苏省高等教育科学研究成果三等奖、江苏大学教学成果二等奖、江苏大学双语（全英语）讲课竞赛二等奖，获得“江苏省MBA案例大赛优秀指导教师”称号。主持国家级和省部级项目5项，撰写科研与教改论文30多篇（包括SCIE和SSCI检索），同时担任2部国际刊物副主编及学术编辑。

Chapter 1 Strategic Management and Marketing
1.0 Discussion Topics
1.1 Poverty Alleviation Goal, a Dream Come True: The Case Study of YanchengRural Commercial Bank
1.1.1 Introduction
1.1.2 Achieving the Goal of Poverty Alleviation
1.1.3 Explore New Opportunities of Yancheng Rural Commercial Bank
1.1.4 Case Summary
1.1.5 Learning Points
1.2 Chasing the Dream: Pinduoduo's Competitive Journey throughMarketing Strategies
1.2.1 Introduction
1.2.2 What Is the Secret of this Incredible Growth?
1.2.3 Scope and Mission of Pinduoduo
1.2.4 Case Summary
1.2.5 Learning Points
1.3 Meituan Strategic product diversification-Lessons from StartupCross-selling Strategy
1.3.1 Introduction
1.3.2 Company Profile
1.3.3 The Rise of the Company
1.3.4 Next Steps
1.3.5 Learning Points
Chapter 2 Organization Entrepreneurship
2.0 Discussion Topics
2.1 The Long Road to Entrepreneurship: Suzhou BeiKay Instrument Co., Ltd.
2.1.1 Introduction
2.1.2 Industry and Project Selection
2.1.3 Source of Funding
2.1.4 Research and Development Process
2.1.5 Markets and Profits
2.1.6 Product Advantages
2.1.7 Case Summary
2.1.8 Learning Points
2.2 Expansion in Emerging Markets: Overseas Progress of Shaoxing Falcon Trading Co., Ltd.
2.2.1 Introduction
2.2.2 Identification of Markets
2.2.3 Criteria for Markets Selection
2.2.4 Challenges Associated with Expansion in Emerging Markets
2.2.5 Case Summary
2.2.6 Learning Points
Chapter 3 Leadership and Human Resource Management
3.0 Discussion Topics
3.1 Comprehensive Assessment of the Leadership's Advocacy for Staff Participation: Evidence from One of the Leading Chemical Factories in Jiangsu
3.1.1 Introduction
3.1.2 Description of the Opinion & Onwards Survey
3.1.3 Description of the Staff Say Survey
3.1.4 Accessing and Undertaking the Surveys
3.1.5 Description of the Staff Say and Opinion & Onwards Questionnaires
3.1.6 Training and Development Process
3.1.7 Case Summary
3.1.8 Learning Points
3.2 Haidilao Differentiation Strategy - Leadership and Service Innovation Value Proposition
3.2.1 Introduction
3.2.2 Company Profile
3.2.3 The Rise of the Company
3.2.4 Next Steps
3.2.5 Learning Points
Chapter 4 Organization Innovation Management
4.0 Discussion Topics
4.1 Innovation Beyond Boundaries: The Case of Changzhou Jintan Sagar Trading Co., Ltd.
4.1.1 Introduction
4.1.2 Idea Generation
4.1.3 Competitive Advantage
4.1.4 Product Specification and Innovation
4.1.5 Niche Marketing
4.1.6 Research and Development
4.1.7 Unique Features and Advantages of the Centrifugal Water Pump
4.1.8 Case Summary
4.1.9 Learning Points
4.2 Right Sourcing from China: The Case of Shanghai Fekan Trading Co., Ltd.
4.2.1 Introduction
4.2.2 Scope of Shanghai Fekan Trading Co., Ltd.
4.2.3 Innovative Service Efficiency of Shanghai Fekan Trading Co., Ltd.
4.2.4 Creation of the Company's Network for Customers'Satisfaction
4.2.5 Quality Control Certification of Products
4.2.6 Local Presence and Trust Among Customers
4.2.7 Case Summary
4.2.8 Learning Points
4.3 Innovation for a Successful Business: The Winner of a Combination of Internet
4.3.1 Introduction
4.3.2 Establishing Ping An
4.3.3 Transformation Manufacturer, Towards Industry
4.3.4 LotusIsland Online and Offline Business Model
4.3.5 Proud Achievements
4.3.6 Case Summary
4.3.7 Learning Points
Chapter 5 Business Control System
5.0 Discussion Topics
5.1 Support Dazi on the Cloud: the Digital Healthcare Technology Constructionof"Jiangbin Online"
5.1.1 Introduction
5.1.2 Commitment with the Snowy Land of Lhasa
5.1.3 A New Trail of "Jia