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内容推荐 本书的特色就在于贯穿和统领全书全过程的体练精神。每单元先提供专业知识和商贸书面交流要点的介绍,后以写作实例的形式进行商贸交流与谈判的英语(对话和信函/备忘录/报告)奉献于学习者面前,使他们能够切身体验近似真实的商贸业务过程和地道规范的商贸交流方式;继而进行大量与商务英语交流与沟通技能相关的训练和商务英语写作修辞意识的研讨培养,以此达到熟悉商贸业务过程、掌握商贸交际技能和培养商务英语写作修辞意识之目的。 本书主要包括两大部分,共15单元。第一部分是对外交流及其商务英语信函写作,第二部分为企业内部交流及其商务英语写作。每个单元基本由以下三个板块组成:商贸业务书面交流的体验感受、商务英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,本书是集业务体验、技能训练与意识研讨为一体的实用而易于操作的商务英语写作教材。 目录 Part One External Communication&BE Writing Unit 1 Comnonents&Lavouts of BE Letters 1.1 Understanding the Essential & Optional Components of BE Letters 1.2 Laying Out Business English Letters 1.3 Writers’Workshop:Awareness for Effective BE Practical Writing Unit 2 Asking to Establish Business Relations Replies 2.1 Experience & Practice 2.2 Communicating & Writing Skills 2.3 Writers’Workshop:The Process of Writing Unit 3 Credit Enquiries & Replies 3.1 Experience & Practice 3.2 Communicating & Writing Skills 3.3 Writers’Workshop:Businesslike Poise&Formal Style Unit 4 Enquiries &Replies 4.1 Experience & Practice 4.2 Communicating & Writing Skills 4.3 Writers’Workshop:Opening & Closing a Letter Unit 5 Quotations, Offers & Counter-offers 5.1 Experience & Practice 5.2 Communicating & Writing Skills 5.3 Writers’Workshop:Proposition VS Counter—proposition Unit 6 Orders & Repl ies 6.1 Experience & Practice 6.2 Communicating & Writing Skills 6.3 Writers’Workshop:Textual Development of Letters(1) Unit 7 Payment & Replies 7.1 Experience & Practice 7.2 Communicating & Writing Skills 7.3 Writers’Workshop:Textual Development of Letters(2) Unit 8 Shipment & Replies 8.1 Experience & Practice 8.2 Communicating & Writing Skills 8.3 Writers’Workshop:Principles for BE Writing Unit 9 Packing & Replies 9.1 Experience & Practice 9.2 Communicating & Writing Skills 9.3 Writers’Workshop:Concreteness VS Abstractness Unit 10 Insurance & Replies 10.1 ExpeNence&Practice 10.2 Communicating & Writing Skills 10.3 Writers’Workshop:Qualities of Effective Sentence Writing Unit 11 Claims&Adjustments 11.1 Experience&Practice 11.2 Communicating & Writing Skills 11.3 Writers’Workshop:Create an Appropnce Tone Unit 12 Agency 12.1 Experience & Practice 12.2 Communicating & Writing Skills 12.3 Writers' Workshop:Conciseness&Simplicit'y Unit 13 SociaI Letters 13.1 Experience & Practicenter 13.2 communicating & writing Skill 13.3 writers’workshop:compIeteness Vs lncompletencess Part Two Internal communication & Be Writing Unit 14 Memorandums 14.1 Experience & Practice 14.2 Communicating & Writing Skills 14.3 writers,Workshop:Trend for Contemporary BE Letter writing Unit 15 Business Reports 15.1 Experience & Practice 15.2 Communicating & Writing Skills 15.3 Writers,Workshop:Accu racy & Objectivity Appendixes |