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内容推荐 本书共十章,按外贸业务进展的不同环节和内容进行编写,包括建立业务关系、询盘、发盘、还盘、订单和成交、支付、信用证、装运、保险及投诉和索赔等章节。各章节包括业务介绍、国际业务往来函示例、词语注释、练习四个部分,有些章节还补充了外贸公司的全真单据以供阅读。 本书融英语语言知识和国际商务外贸业务知识为一体,内容新颖、表达流畅、重点突出、实用性强,可作为中专、高职高专或普通高校国际商务、商务英语和其他相关财经类专业学习国际商务英语函电的教材,也可作为有志于从事国际商务的人员自学的参考书。对从事外贸、外经、外事及合资企业工作的业务人员、翻译人员和涉外公关文秘人员有很高的实用价值。 目录 修订说明 编写说明 The Layout of a Business Letter 信函格式 Chapter One Establishing Business Relations 第一章 建立业务关系 Lesson One (A) Request for the Establishment of Business Relations (B) Reply to the Above Lesson Two (A) Self-introduction and Sending Materials (B) Reply to the Above Lesson Three Making a Self-introduction Chapter Two Enquiries 第二章 询盘 Lesson Four (A) An Enquiry for Men's and Ladies' Sports Wear (B) Reply to the Above Lesson Five (A) An Enquiry for Electric Fans (B) Reply to the Above Lesson Six A Specific Enquiry for Children's T-shirts Chapter Three Offers 第三章 发盘 Lesson Seven (A) A Quotation for Mountain Bikes (B) Reply to the Above Lesson Eight (A) An Offer for Ladies' Shoes (B) Reply to the Above Lesson Nine Sending a Proforma Invoice Chapter Four Counter Offers 第四章 还盘 Lesson Ten (A) A Firm Counter Offer for Storage Boxes (B) Reply to the Above Lesson Eleven (A) A Counter Offer for Flash Disk (B) Reply to the Above Lesson Twelve Making a Concession Chapter Five Orders & Conclusion of Business 第五章 订单和成交 Lesson Thirteen (A) Placing an Order (B) Reply to the Above Lesson Fourteen (A) Placing a Duplicate Order (B) Reply to the Above Lesson Fifteen Sending the Countersigned Contract Chapter Six Payment 第六章 支付 Lesson Sixteen (A) Asking for Easier Payment Terms (B) Reply to the Above Lesson Seventeen (A) Asking for Payment by D/A (B) Reply to the Above Lesson Eighteen Arranging Payment by T/T Chapter Seven Letters of Credit 第七章 信用证 Lesson Nineteen (A) Rushing the Establishment of an L/C (B) Reply to the Above Lesson Twenty (A) Making Amendment to an L/C (B) Reply to the Above Lesson Twenty-one Asking for Extension of an L/C Chapter Eight Shipment 第八章 装运 Lesson Twenty-two (A) Urging Shipment (B) Reply to the Above Lesson Twenty-three (A) Asking for Advancing Shipment (B) Reply to the Above Lesson Twenty-four Shipping Instructions Chapter Nine Insurance 第九章 保险 Lesson Twenty-five (A) Asking Seller to Cover Insurance (B) Reply to the Above Lesson Twenty-six (A) Asking for Excessive Insurance (B) Reply to the Above Lesson Twenty-seven Introduction to Insurance Practice Chapter Ten Complaints & Claims 第十章 投诉和索赔 Lesson Twenty-eight (A) Complaint of Wrong Goods Delivered (B) Reply to the Above Lesson Twenty-nine (A) Claims for Poor-Packing (B) Reply to the Above Lesson Thirty Lodging a Claim for Delay in Shipment Appendix I Useful Phrases and Expressions 附录一 常用词汇 Appendix Ⅱ The Main Ports in the World 附录二 世界主要港口 参考文献 |