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内容推荐 本教材内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。 全教材包括三个模块,共九个部分。第一个模块为展前服务,包括推广展会、安排参展和进驻展馆;第二个模块为展中服务,包括接待客户、推介产品、洽谈业务和签订合同;第三个模块为展后服务,包括跟进业务和分析会展成效。 目录 Module 1 Services Before an Exhibition Unit 1 Promoting an Exhibition推广展会 Task 1 Introducing an Exhibition Task 2 Invitingto anExhibition Task 3 EnquiringAbout an Exhibition Task 4 Choosing anExhibition Unit 2 Making Exhibiting Arrangements安排参展 Task 1 Booking a Stand Task 2 Arranging Shipping Task 3 Handling Insurance Task 4 MakingTravelArrangements Unit3 Moving in an Exhibition进驻展馆 Task 1 MovingtoCloudExhibition Task 2 Building the Booth Task 3 Decorating the BOOth Task 4 TrainingBooth Staff Module 2 Services at an Exhibition Unit 4 Receiving Clients接待客户 Task 1 ReceivingCustomers at aBooth Task 2 SocializingwithClients Task 3 Going SightseeingwithClients Unit 5 Presenting Products推介产品 Task 1 Planning Live Streaming Marketing Task 2 Presenting Products Task 3 TalkingwithVisitorsAboutNewProducts Task 4 Learning to Make a Sales Presentation Effectively Unit 6 Negotiating Business洽谈业务 Task 1 Negotiating About Price and Commission Task 2 NegotiatingAboutPayment Task 3 NegotiatingAbout Shipment Task 4 NegotiatingAbout Packing and Insurance Unit 7 Signing a Contract签订合同 Task 1 Drawingup aContract Task 2 Amending a Contract Task 3 Signing a Contract Module 3 Services After anExhibition Unit 8 Following up Business跟进业务 Task 1 Leaming Exhibition Follow—up Strategy Task 2 Planning After-show Marketing Activities Task 3 Following up Sales Orders&Prospects Unit 9 Analyzing Exhibition Results分析会展成效 Task 1 Measuring the Success ofan Exhibition Task 2 ReportingExhibitionResults Task 3 Writing Reports on Exhibition Results Key to the Activities Unit 1 Promoting an Exhibition推广展会 Unit 2 Making Exhibiting Arrangements安排参展 Unit 3 Moving in an Exhibition进驻展馆 Unit 4 Receiving Clients接待客户 Unit 5 Presenting Products推介产品 Unit 6 Negotiating Business洽谈业务 Unit 7 Signing a Contract签订合同 Unit 8 Following up Business跟进业务 Unit 9 Analyzing Exhibition Results分析会展成效 ApPendices Appendix 1 附录1常用外贸专业术语缩略词 Appendix 2 附录2国际展览专业术语 Appendix 3 附录3部分展览专业网站 References参考文献 |