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内容推荐 本书共10个单元,每个单元包括三个部分:第一部分:“阅读与翻译”(Reading and Translating),旨在培养学生阅读翻译工艺美术专业英语的能力;第二部分:“模拟套写”(Simulated Writing),旨在培养学生参照案例用英语模拟套写和翻译工艺美术领域的涉外信函、传真、电子邮件、广告、艺术品拍卖出价表、保险单、销售合同、发票、汇票和信用证等实用性单证、文件的能力;第三部分:“听力与会话”(Listening and Speaking),旨在培养学生进行工艺美术专业涉外口语交际的能力。 本教材构思独特、实用性强,尤其突出了工艺美术英语专业涉外业务的实际;选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。为便于学习,各单元每一部分均注有生词和短语,还附有总词表。本教材配套的电子版学习伴侣通过扫描前言里的二维码获取。 目录 UNIT 1 What Is Good Industrial Design Part 1 Reading and Translating Reading A: Industrial Design Reading B: Foreword to an Exhibition Part 2 Simulated Writing: Commercial Letters Part 3 Listening and Speaking: Retailing & Shopping UNIT 2 Landscape Art and Embroidery Part 1 Reading and Translating Reading A: Suzhou: Its Gardens and Embroidery Reading B:An Introduction to Embroidery Trade Association Part 2 Simulated Writing: Fax and E-mail Part 3 Listening and Speaking: Product Presentation UNIT 3 Advertising Part 1 Reading and Translating Reading A:Why Advertising? Reading B: Irritating TV Commercials Part 2 Simulated Writing: Commercial Advertisements Part 3 Listening and Speaking: Advertising UNIT 4 Package Design Part 1 Reading and Translating Reading A: Food Packages Reading B: Students' Works, Students' Words Part 2 Simulated Writing: Advertisements on the Internet Part 3 Listening and Speaking: Packaging UNIT 5 Product Design Part 1 Reading and Translating Reading A: Product Design and Consu mers' Choice Reading B: Protecting Product Designs Part 2 Simulated Writing: Bidding Order Part 3 Listening and Speaking: Exhibition & Auction UNIT 6 Fashion Design Part 1 Reading and Translating Reading A: Occupational Guide: Fashion Designers Reading B: The Designer Work Sheet Part 2 Simulated Writing: Sales Contract Part 3 Listening and Speaking: Inquiry and Offer UNIT 7 Ceramics Part 1 Reading and Translating Reading A: Masterpieces of Chinese Art Reading B: Ceramics Studio Precautions Part 2 Simulated Writing: Commercial Invoice Part 3 Listening and Speaking: Agency UNIT 8 Jewelry Design Part 1 Reading and Translating Reading A: Jewelry and Gems Reading B: Jewelry Advertisements Part 2 Simulated Writing: Insurance Policy Part 3 Listening and Speaking: Insurance and Claim UNIT 9 Interior Design Part 1 Reading and Translating Reading A: Home: Reflection of Taste Reading B: 20th Annual Interiors Awards Competition Part 2 Simulated Writing: Bill of Exchange Part 3 Listening and Speaking: Negotiation & Contract UNIT 10 Furniture Design Part 1 Reading and Translating Reading A: Furniture and Accessories Reading B: North American Furniture Standards Part 2 Simulated Writing: Letter of Credit Part 3 Listening and Speaking: Joint Venture Glossary |