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书名 工艺美术英语(第3版职业教育行业英语立体化系列教材)
分类 教育考试-外语学习-英语
作者
出版社 高等教育出版社
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简介
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本书共10个单元,每个单元包括三个部分:第一部分:“阅读与翻译”(Reading and Translating),旨在培养学生阅读翻译工艺美术专业英语的能力;第二部分:“模拟套写”(Simulated Writing),旨在培养学生参照案例用英语模拟套写和翻译工艺美术领域的涉外信函、传真、电子邮件、广告、艺术品拍卖出价表、保险单、销售合同、发票、汇票和信用证等实用性单证、文件的能力;第三部分:“听力与会话”(Listening and Speaking),旨在培养学生进行工艺美术专业涉外口语交际的能力。
本教材构思独特、实用性强,尤其突出了工艺美术英语专业涉外业务的实际;选材新颖、点面结合、内容丰富、语言规范;练习兼具实用性和针对性。为便于学习,各单元每一部分均注有生词和短语,还附有总词表。本教材配套的电子版学习伴侣通过扫描前言里的二维码获取。
目录
UNIT 1 What Is Good Industrial Design
Part 1 Reading and Translating
Reading A: Industrial Design
Reading B: Foreword to an Exhibition
Part 2 Simulated Writing: Commercial Letters
Part 3 Listening and Speaking: Retailing & Shopping
UNIT 2 Landscape Art and Embroidery
Part 1 Reading and Translating
Reading A: Suzhou: Its Gardens and Embroidery
Reading B:An Introduction to Embroidery Trade Association
Part 2 Simulated Writing: Fax and E-mail
Part 3 Listening and Speaking: Product Presentation
UNIT 3 Advertising
Part 1 Reading and Translating
Reading A:Why Advertising?
Reading B: Irritating TV Commercials
Part 2 Simulated Writing: Commercial Advertisements
Part 3 Listening and Speaking: Advertising
UNIT 4 Package Design
Part 1 Reading and Translating
Reading A: Food Packages
Reading B: Students' Works, Students' Words
Part 2 Simulated Writing: Advertisements on the Internet
Part 3 Listening and Speaking: Packaging
UNIT 5 Product Design
Part 1 Reading and Translating
Reading A: Product Design and Consu mers' Choice
Reading B: Protecting Product Designs
Part 2 Simulated Writing: Bidding Order
Part 3 Listening and Speaking: Exhibition & Auction
UNIT 6 Fashion Design
Part 1 Reading and Translating
Reading A: Occupational Guide: Fashion Designers
Reading B: The Designer Work Sheet
Part 2 Simulated Writing: Sales Contract
Part 3 Listening and Speaking: Inquiry and Offer
UNIT 7 Ceramics
Part 1 Reading and Translating
Reading A: Masterpieces of Chinese Art
Reading B: Ceramics Studio Precautions
Part 2 Simulated Writing: Commercial Invoice
Part 3 Listening and Speaking: Agency
UNIT 8 Jewelry Design
Part 1 Reading and Translating
Reading A: Jewelry and Gems
Reading B: Jewelry Advertisements
Part 2 Simulated Writing: Insurance Policy
Part 3 Listening and Speaking: Insurance and Claim
UNIT 9 Interior Design
Part 1 Reading and Translating
Reading A: Home: Reflection of Taste
Reading B: 20th Annual Interiors Awards Competition
Part 2 Simulated Writing: Bill of Exchange
Part 3 Listening and Speaking: Negotiation & Contract
UNIT 10 Furniture Design
Part 1 Reading and Translating
Reading A: Furniture and Accessories
Reading B: North American Furniture Standards
Part 2 Simulated Writing: Letter of Credit
Part 3 Listening and Speaking: Joint Venture
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