本教材以教育部颁布的《高等学校英语专业英语学习大纲》为指导，以突出跨文化商务交际能力的培养为原则，进行选材和编写。材料来自国外报纸、杂志及网络等，内容既涉及经典主题，也有当下热门话题，体现了选材的先进性、典型性、实用性和趣味性。本教材内容丰富，时代感强，给学生在学习语言的同时提供了更多的机会了解商务方面的相关知识和时代热点。每单元的内容根据不同的模块，从易到难、循序渐进排列。
本教材共包括15个单元，每个单元共有两篇文章，体例结构安排如下：
New Words and Expressions部分，列出每篇文章的生词和词组，以扩充学生的词汇量。
Notes to the Text部分，对文章出现的重要信息做出注释，以扩展学生的知识面，加深学生对实事的理解。
Exercises部分包括三个板块。第一、二个板块帮助学生检测自己对文章大意和细节的理解；第三个板块是讨论题，以提高学生的创造力、拓展学生的思维为目的。

Unit 1 Artificial Intelligence Industry
Text A The Four Waves of AI
Text B Will A1 Take Your Job Away?
Unit 2 Global E-commerce
Text A Online Purchase Behavior
Text B Food Economics
Unit 3 IP Industry
Text A The Digital Marketing of Game of Thrones
Text B How IP Economy and Fan Economy Boost Each Other
Unit 4 Enterprise Transformation
Text A Can Pat Gelsinger Turn the Chipmaking Giant Around?
Text B Corporate Transformation Under Pressure
Unit 5 Experience Economy
Text A The Evolution of Experience Economy
Text B Hai Di Lao's Unstoppable Success? Customer Service at Its Best
Unit 6 Corporate Culture
Text A 3 Types of Corporate Culture: Which One Is Your Company?
Text B Corporate Culture Trends for 2021
Unit 7 Merger of Company
Text A What Is a Merger?
Text B Successful Mergers and Acquisitions
Unit 8 Teleeommuting
Text A Managing by Zooming Around
Text B Benefits of Te]ecommuting
Unit 9 Streaming Media Industry
Text A iQiyi, Youku... Who Will Be the Next Netflix of China?
Text B TikTok Is a "Wild West" for Influeneers
Unit 10 Influeneer Marketing
Text A The Future of Influencer Marketing Is in China
Text B How Does Influencer Change Consumer Behaviour?
Unit 11 Virtual Currency
Text A Complexity Theory: An Introduction to Faeebook's Libra
Text B What Is Virtual Currency?
Unit 12 Performance Appraisal
Text A Four Common Problems with Performance Appraisals
Text B Introduction to Performance Appraisal Methods
Unit 13 Business Monopoly
Text A Monopoly Examples
Text B Monopolies: Pros, Cons, and Effect on Economies
Unit 14 Economy Under COVID-19
Text A COVID-19 Worldwide: The Pandemic's Impact on the Economy and Markets
Text B The Global Economic Outlook During the COVID-19 Pandemic: A Changed World
Unit 15 Marketing
Text A The 4Ps of Marketing
Text B What Are the 7 Functions of Marketing?
Bibliography