本书根据高职高专“工学结合”培养模式编写，根据会展行业的工作环境和岗位要求，营造仿真的工作情境，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。全书共八个单元，每个单元包含五至六个模块，通过视频观看、词汇句型练习、角色扮演和口头陈述四个学习步骤，由易到难、循序渐进地让学生掌握国际会展活动中的基本知识和技能，实现会展英语运用能力培养和会展服务能力培养的有机结合。
本书难易程度适中，适合高等职业院校国际商务、会展策划与管理等相关专业教学使用，也可作为会展行业的培训教材，或会展从业人员自学之用。

Unit 1 An Overview of Exhibition
Module 1 Defining an Exhibition
Module 2 Classifying Exhibitions
Module 3 Choosing Exhibitions
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 2 Hosting an Exhibition
Module 1 Planning an Exhibition
Module 2 Publicizing an Exhibition
Module 3 Inviting Exhibitors
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 3 Pre-exhibition Preparations
Module 1 Entering the Exhibition and Security Check
Module 2 Building a Booth
Module 3 Inviting Clients
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 4 Visitors Reception
Module 1 Receiving Visitors at the Booth
Module 2 Having Dinner with Clients
Module 3 Seeing off Clients
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 5 Exhibits Presentation
Module 1 Introducing a Company
Module 2 Introducing a Showroom
Module 3 Introducing Exhibits
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 6 Business Negotiation
Module 1 Negotiating the Price
Module 2 Negotiating the Payment
Module 3 Negotiating Other Terms
Module 4 Signing a Contract
Module 5 Further Exploration
Module 6 Simulation Workshop
Unit 7 Post-show Work
Module 1 Discussing Booth Dismantling
Module 2 Giving Feedback to the Host
Module 3 Reporting an Exhibition
Module 4 Further Exploration
Module 5 Simulation Workshop
Unit 8 Business Follow-up
Module 1 Post-show Marketing Activities
Module 2 Following up Contracted Clients
Module 3 Following up Potential Clients
Module 4 Further Exploration
Module 5 Simulation Workshop
Scripts for Videos
参考文献