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内容推荐 本书紧密围绕商务活动的具体内容,按主题进行分类,讲解了求职、公司内部文件、社交信函、商务函电、公司宣传材料、商业报告、合同、问卷调查表和图表等的义体特征及撰写要求,并通过大量的范文帮助学习者理解掌握,体现了实用性、专业性、阶梯性的有机统一。本书适用于“应用型本科院校”的学生,也可供高职高专及从事外经贸的人士使用。 目录 Unit 1 Overview of Business English Writing Lesson 1 Writing Principles Lesson 2 Features of Business Writing Lesson 3 Writing Process Unit 2 Job Application Lesson 1 Resume Lesson 2 Letter of Application Lesson 3 Letter of Recommendation Unit 3 Intra-corporate Documents (I) Lesson 1 Notice Lesson 2 Memo Unit 4 Intra-corporate Documents (II) Lesson 1 Meeting Agenda Lesson 2 Meeting Minutes Unit 5 Social Correspondence (I) Lesson 1 Invitation Lesson 2 Certificate Unit 6 Social Correspondence (II) Lesson 1 Letter of Congratulation Lesson 2 Letter of Thanks Lesson 3 Letter of Complaint Lesson 4 Letter of Apology Unit 7 Business Correspondence Lesson 1 Introduction Lesson 2 Layout of Business Correspondence Lesson 3 Format of Business Correspondence Lesson 4 Common Business Correspondence Unit 8 Publicity Materials Lesson 1 Press Release Lesson 2 Advertisement Unit 9 Business Reports Lesson 1 Introduction Lesson 2 Categorization of Business Reports Lesson 3 Layout of Business Reports Lesson 4 Sample Reports Lesson 5 Several Common Reports Unit 10 Business Proposal Lesson 1 Introduction Lesson 2 Layout of Business Proposal Lesson 3 Sample Proposals Unit 11 Business Contracts Lesson 1 Introduction Lesson 2 Layout of Business Contracts Lesson 3 Language Features of Business Contracts Lesson 4 Sample Business Contracts Unit 12 Questionnaire Lesson 1 Introduction Lesson 2 Writing Principles Lesson 3 Sample Questionnaires Unit 13 Graph and Chart Lesson 1 Introduction Lesson 2 Categorization of Graphs and Charts Lesson 3 Samples of Graphs and Charts 主要参考文献 |