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内容推荐 《商贸英语教程》共分八个单元,每个单元有导读、两篇课内阅读、习题、一篇拓展阅读组成,选材主题紧紧围绕商贸行业,涉及电子商务、市场营销、国际贸易、财务会计、旅游酒店、经济管理等专业,内容涵盖行业基本常识以及新的动态和潮流,如数字化营销、社交电商、机器人服务员等。本教材不仅丰富学生的行业英语知识,还提升学生视野,提高学生语言的实际应用能力和跨文化的交际能力。选材内容主要涵盖行业专业基础知识以及发展动态,普及行业专业的英语知识,并尝试培养学生用英语进行行业专业的解说和跨文化沟通的能力。 目录 Unit 1 Marketing Part Ⅰ Warm up Part Ⅱ Text A Basics of Marketing Part Ⅲ Text B The Marketing Mix Part Ⅳ Text C Digital Marketing Unit 2 E-commerce Part Ⅰ Warm up Part Ⅱ Text A What Is Ecommerce Part Ⅲ Text B Crossborder E-commerce Upgrading Under Way Part Ⅳ Text C Chinese E—commerce App Making Shopping Social Unit 3 ⅠnternationaⅠ Business Part Ⅰ Warm.up Part Ⅱ Text A Basics of Intemational Business Part Ⅲ Text B Risks Involved in International Business Part Ⅳ Text C Why Do Companies Go International Unit 4 Tourism Part Ⅰ Warm—up Part Ⅱ Text A Development of Tourism in China Part Ⅲ TextB Thailand forTourists Part Ⅳ Text C A Tour Guide’s Principal Duties Unit 5 Hotel&Hospitality Part Ⅰ Warm—up Part Ⅱ Text A About Hospitality Industry Part Ⅲ Text B Hospitality Industry Embraces Green Ideas Part Ⅳ Text C Are Robots Taking Over China’s Hotel Industry Unit 6 Finance Part Ⅰ Warm—up Part Ⅱ Text A An Overview of Financial Management Part Ⅲ Text B Strategic Financial Management Part Ⅳ TextCaf is a FinancialAccountant Unit 7 Economics Part Ⅰ Warm—up Part Ⅱ Text A Basics of Economics Part Ⅲ Text B Behavioral Economics Part Ⅳ Text C Intemational Economics Unit 8 Management Part Ⅰ Warm—up Part Ⅱ Text A Basics of Management Part Ⅲ Text B Modem Strategic Management Part Ⅳ TextC ProjectManagement Key for Reference |