内容推荐 本书适用于商务英语、国际贸易专业学生,以外贸工作环节和工作过程为导向,内容涵盖日常办公、商务接待、日程安排、客户接待、产品介绍、展会接待、公司介绍、市场分析、总结报告等。每一个单元都是一个独立的商务活动场景,把语言能力的学习和培养放在具休的情境中,要求学习者完成一个个的独立的任务,实行“商务情境引领,任务递进驱动”。 目录 阶段一 日常办公与接待 Project 1 Greeting and Introduction Project 2 Answering and Making Business Calls Project 3 Meeting Guests at the Airport Project 4 Inviting to Dinner Project 5 Going for Sightseeing Project 6 Making Resmwations Project 7 At the Hotel Project 8 Shopping 阶段二 产品与市场 Project 1 Company History Project 2 Products Presentation Project 3 Attending Trade Fair Project 4 Visiting a Factory Project 5 Marketing Research and Analysis Project 6 Marketing Plans Project 7 Business Charts and Graphs Project 8 Annual Summary 阶段三 交易磋商 Project 1 Inquiry, Offer and Counter Offer Project 2 Discount, Commission and Terms of Payment Project 3 Quality and Quantity Project 4 Packing Project 5 Insurance and Shipment Project 6 Complaints and Adjustments 参考文献
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