本书用地道的英语，系统地介绍了商务的一些基本知识、概念和规则。书中的英文材料大多选自国内外原汁原味的英语资料，句式地道、表达专业。同时，为了让读者能更好地掌握和理解课文的内容，编者对一些较难理解的语言知识和专业知识配有详细的中文注释。
全书内容主要包括：国际商务、营销管理、国际商务环境、促销、全球化、跨文化沟通、融资与投资、国际商务中的法律体系、全球货币体系、公司管理、商业道德、人力资源管理、新技术与竞争、电子商务等共14章。本书每一章节的编写，都力求材料翔实全面，语言难易适中、专业性强、内容新颖。

Unit 1 International Business国际商务
1.1 Considerations for Intemational Business
1.2 Ways That International Business Are Conducted
Unit 2 Marketing Management营销管理
2.1 Marketing Concepts
2.2 Core Marketing Concepts
2.3 Marketing Environment
2.4 Marketing Mix
2.5 Integrated Marketing
2.6 Profitability
Unit 3 International Business Environment商务环境
3.1 Economic Environment
3.2 Sociocultural Environment
3.3 Political Environment
3.4 Legal Environment
3.5 Technological Environment
Unit 4 Promotion促销
4.1 The Tasks of Promotion
4.2 Promotion Strategies
4.3 Promotional Mix
4.4 HOW to Make Promotional Decisions
Unit 5 Globalization全球化
5.1 History of Globalization
5.2 Drivers of Globalization
5.3 Global Institutions
5.4 The Influence of Globalization
Unit 6 Intercultural Communication跨文化交际
6.1 Culture.Communication and Intercultural Communication
6.2 Business Negotiation Across Cultures
6.3 Significance of Intercultural Communication
Unit 7 Financing and Investment融资和投资
7.1 Ways ofFinancing
7.2 Venture of Financing
7.3 Classification of Investment
7.4 Vlenture Identification of Investment
7.5 Vlenture of Investment
7.6 The Differences Between Financing and Investment
Unit 8 Legal System in International Business国际商务法律制度
8.1 International Commercial Law
8.2 Intemational Convention
8.3 International Law
8.4 TwoMajorLegal Systems
8.5 Adversary Trial
8.6 Purpose and Significance of Cross—Examination
8.7 Application of Inquisitorial System
Unit 9 Global Monetary System国际货币体系
9.1 Introduction to Global Monetary System
9.2 Historical Development of Modem Global Monetary System
9.3 Regional Currency Cooperation:European Monetary Union
Unit 10 Corporate Management 企业管理
10.1 Corporate Management and Manager
10.2 Roles of Corporate Management
10.3 Key Resources in Corporate Management
l0.4 Functions of Corporate Management
Unit 11 Business Ethics商业道德
11.1 Business Ethics as a Social Contract
11.2 Corporate Ethics Codes
11.3 Cause—Related Marketing:Another Way Virtue Can Pay
11.4 Managing a Socially Responsible Business
11.5 Trends in Ethics and Corporate Social Responsibility
Unit 12 Human Resources Management人力资源管理
12.1 Human Resources as Organizational Core Competency
12.2 The Strategic Human Resources Management Process
12.3 Human Resources Planning
12.4 Compensation and Benefits
Unit 13 New Technology and Competitiveness新技术与竞争力
13.1 Definition ofNew Technology
13.2 The Function ofNew Technology
13.3 Impacts ofNew Technology
13.4 Development ofNew Technology
13.5 Competitiveness ofCorporates
13.6 The Relation ofNew Technology to Competitiveness
Unit 14 E-commerce电子商务
14.1 Technological Drivers of E-commerce
14.2 Areas of E-commerce
14.3 Models of E-commerce
14.4 Other Popularity—gaining Models
14.5 Distribution Channels of E-commerce
14.6 Impacts of E—commerce
References
参考文献
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