内容推荐 本教材以“工学结合、能力为本”的高职教育理念为指导,在对涉外岗位群的主要工作和关键能力的分析基础上编写的适应涉外岗位需求的教材。本教材将语言学习与职业技能培养有机融合。充分考虑了社会需求、未来工作要求与教学实际,在帮助学生掌握英语语言的同时,提高其职业综合素质和职场竞争力,真正体现英语教学的职业性、实践性和实用性。本教材设计主要面向高职高专院校学生,也可以作为企业职工的英语培训教材。 本教材结构安排:全书共分6个单元。各单元安排如下:第1单元,求职应聘;第2单元,入职;第3单元,参加商品交易会;第4单元,商务接待;第5单元,商务旅行;第6单元:客户沟通。 目录 Unit 1 Job-Hunting Part 1 Background Information Successful Job Interviews Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities I Resume 11 Application Letter Part 5 Communication Activities Part 6 Related Words and Expressions Unit 2 Taking up the Post Part 1 Background Information Office Etiquette Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities Company Profile Part 5 Communication Activities Part 6 Related Words and Expressions Unit 3 Attending Trade Fairs Part I Background Information 1. Benefits to Attend a Trade Fair 2. Tips for Attending a Trade Fair and Reception Etiquette Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities I Letter of Invitation II E-Mail Part 5 Communication Activities Part 6 Related Words and Expressions Unit 4 Business Reception Part I Background Information Reception Etiquette Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities I Banquet Speech II Telephone Message Part 5 Communication Activities Part 6 Related Words and Expressions Unit 5 Business Travel Part 1 Background Information 1. Travel Arrangements 2. Business Travel Etiquette 3. English for Broadcasting at the Airport and on the Flight Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities I Letter of Thanks II Speech of Thanks Part 5 Communication Activities Part 6 Related Words and Expressions Unit 6 Communicating with Clients Part I Background Information 1. Customer Service 2. Etiquette for Phone Communication and Office Reception 3. Tips for Telephoning Part 2 Situational Conversations Part 3 Listening and Speaking Activities Part 4 Reading and Writing Activities Complaints and Settlements Part 5 Communication Activities Part 6 Related Words and Expressions Appendix 1公司部门名称 Appendix 2职务职位名称 Appendix 3产品介绍用语 Bibliography参考文献 部分听力文字材料 |