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书名 商务英语函电(第2版财经类21世纪高职高专规划教材)
分类 教育考试-外语学习-英语
作者
出版社 机械工业出版社
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本教材是根据高等职业教育的培养目标编写的,以实用为主,够用为度,突出能力培养。在第1版的基础上,新增一个单元(代理), 进一步完善了外贸工作流程;重新撰写了13单元,着重讲述了合同的类型及结构,增添了合同中的条款术语和各种不同的表达方法;每单元有针对性地增添了一些练习;适时更新了第1版的实例,选用了大量国际商务活动最新的资料,使教材更具有时代感。
全书共分15单元,内容包括:商务书信的编写,建立商务关系,询盘、报盘和还盘,订单,支付方式, 催开和修改信用证,包装和运输,保险,投诉、索赔和理赔,签订合同,代理和对外贸易中的各种单证。
本教材可作为三年制、二年制高等职业技术学院、高等专科学校、成人教育学院等大专层次的商务英语专业教材,也可作为广大自学者及外贸工作者的自学用书。
目录
第2版前言
第1版前言
Unit 1 Business Letter Writing
1.1 Essential Qualities of Business Letters
1.2 Layout of Business Letter
1.3 Format of Business Letter
1.4 Addressing an Envelope
Unit 2 The Tendency of Business Correspondence
2.1 Telex
2.2 Fax
2.3 E-mail
Unit 3 Establishing Business Relations
3.1 Self-introduction
3.2 A Reply to a Selfintroduction
3.3 Request for the Establishment of Business Relations
3.4 A Reply to the Request for the Establishment of Business Relations
Unit 4 Enquiries & Offers
4.1 Making an Enquiry
4.2 Reply to an Enquiry
4.3 Making a Firm Offer
4.4 Making a Voluntary Offer
Unit 5 Counter Offers
5.1 Making a Counter Offer
5.2 Declining Price Reduction
5.3 Concession on Price
5.4 Advising to Accept the Offer
Unit 6 Orders
6.1 Placing an Order
6.2 Declining the Order
6.3 Covering Letter with Order Form
6.4 Acknowledgement of Order
Unit 7 Terms of Payment
7.1 Requesting for Payment by D/A
7.2 Accepting D/A Terms
7.3 Proposing to Pay by D/P at Sight
7.4 Proposing to Pay by D/P after Sight
Unit 8 Establishment and Amendment to L/C
8.1 Application for Establishment of L/C
8.2 Urging Establishment of L/C
8.3 Application for Amendment of L/C
8.4 Asking for Extension of L/C
Unit 9 Packing
9.1 Packing Requirement
9.2 About Inner Packing
9.3 About Outer Packing
Unit 10 Shipment
10.1 Shipping Instructions
10.2 Shipping Advice
10.3 Urging Shipment
10.4 Proposing Partial Shipment and Transhipment
Unit 11Insurance
11.1 Asking for Insurance Arrangement
11.2 Reply to an Insurance Application
11.3 Request for Excessive Insurance
11.4 Insurance Policy
Unit 12 Complaints, Claims and Adjustments
12.1 Complaint of Wrong Dispatch
12.2 Apologizing for the Complaint
12.3 Lodging a Claim for Damaged Goods
12.4 Acceptance of a Claim
Unit 13 Businesses Contract
13.1 The Types of a Contract
13.2 The Structure of a Contract
13.3 Terms and Conditions
13.4 Specimens of Contract
Unit 14 Agency
14.1 Asking for Sole Agency
14.2 A Favorable Reply
Unit 15 Documents in International Trade
15.1 Commercial Invoice
15.2 Packing List
15.3 Certificate of Origin
15.4 Weight Memo
15.5 Bill of Lading
15.6 Draft (Bill of Exchange)
15.7 Letter of Credit
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