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内容推荐 本教材是根据高等职业教育的培养目标编写的,以实用为主,够用为度,突出能力培养。在第1版的基础上,新增一个单元(代理), 进一步完善了外贸工作流程;重新撰写了13单元,着重讲述了合同的类型及结构,增添了合同中的条款术语和各种不同的表达方法;每单元有针对性地增添了一些练习;适时更新了第1版的实例,选用了大量国际商务活动最新的资料,使教材更具有时代感。 全书共分15单元,内容包括:商务书信的编写,建立商务关系,询盘、报盘和还盘,订单,支付方式, 催开和修改信用证,包装和运输,保险,投诉、索赔和理赔,签订合同,代理和对外贸易中的各种单证。 本教材可作为三年制、二年制高等职业技术学院、高等专科学校、成人教育学院等大专层次的商务英语专业教材,也可作为广大自学者及外贸工作者的自学用书。 目录 第2版前言 第1版前言 Unit 1 Business Letter Writing 1.1 Essential Qualities of Business Letters 1.2 Layout of Business Letter 1.3 Format of Business Letter 1.4 Addressing an Envelope Unit 2 The Tendency of Business Correspondence 2.1 Telex 2.2 Fax 2.3 E-mail Unit 3 Establishing Business Relations 3.1 Self-introduction 3.2 A Reply to a Selfintroduction 3.3 Request for the Establishment of Business Relations 3.4 A Reply to the Request for the Establishment of Business Relations Unit 4 Enquiries & Offers 4.1 Making an Enquiry 4.2 Reply to an Enquiry 4.3 Making a Firm Offer 4.4 Making a Voluntary Offer Unit 5 Counter Offers 5.1 Making a Counter Offer 5.2 Declining Price Reduction 5.3 Concession on Price 5.4 Advising to Accept the Offer Unit 6 Orders 6.1 Placing an Order 6.2 Declining the Order 6.3 Covering Letter with Order Form 6.4 Acknowledgement of Order Unit 7 Terms of Payment 7.1 Requesting for Payment by D/A 7.2 Accepting D/A Terms 7.3 Proposing to Pay by D/P at Sight 7.4 Proposing to Pay by D/P after Sight Unit 8 Establishment and Amendment to L/C 8.1 Application for Establishment of L/C 8.2 Urging Establishment of L/C 8.3 Application for Amendment of L/C 8.4 Asking for Extension of L/C Unit 9 Packing 9.1 Packing Requirement 9.2 About Inner Packing 9.3 About Outer Packing Unit 10 Shipment 10.1 Shipping Instructions 10.2 Shipping Advice 10.3 Urging Shipment 10.4 Proposing Partial Shipment and Transhipment Unit 11Insurance 11.1 Asking for Insurance Arrangement 11.2 Reply to an Insurance Application 11.3 Request for Excessive Insurance 11.4 Insurance Policy Unit 12 Complaints, Claims and Adjustments 12.1 Complaint of Wrong Dispatch 12.2 Apologizing for the Complaint 12.3 Lodging a Claim for Damaged Goods 12.4 Acceptance of a Claim Unit 13 Businesses Contract 13.1 The Types of a Contract 13.2 The Structure of a Contract 13.3 Terms and Conditions 13.4 Specimens of Contract Unit 14 Agency 14.1 Asking for Sole Agency 14.2 A Favorable Reply Unit 15 Documents in International Trade 15.1 Commercial Invoice 15.2 Packing List 15.3 Certificate of Origin 15.4 Weight Memo 15.5 Bill of Lading 15.6 Draft (Bill of Exchange) 15.7 Letter of Credit 参考译文 参考答案 参考文献 |