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内容推荐 《“一带一路”国家跨文化商务交际教程》服务“一带一路”建设对国际化人才的需求,介绍相关国家概况、核心文化价值观以及商务礼仪知识,讲解通用商务英语沟通技巧,兼顾人文知识与语言技能,融合商务英语内容学习与跨文化交际能力培养,为学生和商务专业人士进行跨文化商务往来提供指导。 ·聚焦“一带一路”,服务人才发展需求 精选10个“一带一路”国家,介绍相关知识技巧,帮助学生提升综合素养,成为参与“一带一路”建设的国际化人才。 ·引导文化比较,提升跨文化能力 通过讲解不同国家的人文地理、风俗人情和核心文化价值观等,让学生领略不同文化风貌,培养多元文化意识,提高跨文化交际能力。 ·注重学用结合,提升商务交际能力 介绍相关国家商务知识与商务沟通技巧,引导学生思考与分析典型案例,在输入商务知识的同时磨砺商务实践能力。 ·结合慕课资源,助力混合式教学 教材配套慕课资源,与纸质教材互为补充,充分利用学生碎片化时间,实现线上线下混合式教学。 目录 Unit 1 Thailand Lead-in Overview Business knowledge Career skills-Writing a business memo Exercises Unit 2 Singapore Lead-in Overview Business knowledge Career skills-Writing a business invitation letter Exercises Unit 3 Malaysia Lead-in Overview Business knowledge Career skills-Writing a business appointment letter Exercises Unit 4 Kazakhstan Lead-in Overview Business knowledge Career skills-Writing business notices and announcements Exercises Unit 5 Saudi Arabia Lead-in Overview Business knowledge Career skills-Writing a business enquiry letter Exercises Unit 6 The United Arab Emirates Lead-in Overview Business knowledge Career skills-Writing a complaint letter Exercises Unit 7 India Lead-in Overview Business knowledge Career skills-Writing a business newsletter Exercises Unit 8 Russia Lead-in Overview Business knowledge Career skills-Writing a letter of recommendation Exercises Unit 9 Poland Lead-in Overview Business knowledge Career skills-Writing a business report Exercises Unit 10 South Africa Lead-in Overview Business knowledge Career skills-Writing a business proposal Exercises |