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书名 一带一路国家跨文化商务交际教程(英文版)
分类 经济金融-经济-贸易
作者
出版社 外语教学与研究出版社
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简介
内容推荐
《“一带一路”国家跨文化商务交际教程》服务“一带一路”建设对国际化人才的需求,介绍相关国家概况、核心文化价值观以及商务礼仪知识,讲解通用商务英语沟通技巧,兼顾人文知识与语言技能,融合商务英语内容学习与跨文化交际能力培养,为学生和商务专业人士进行跨文化商务往来提供指导。
·聚焦“一带一路”,服务人才发展需求
精选10个“一带一路”国家,介绍相关知识技巧,帮助学生提升综合素养,成为参与“一带一路”建设的国际化人才。
·引导文化比较,提升跨文化能力
通过讲解不同国家的人文地理、风俗人情和核心文化价值观等,让学生领略不同文化风貌,培养多元文化意识,提高跨文化交际能力。
·注重学用结合,提升商务交际能力
介绍相关国家商务知识与商务沟通技巧,引导学生思考与分析典型案例,在输入商务知识的同时磨砺商务实践能力。
·结合慕课资源,助力混合式教学
教材配套慕课资源,与纸质教材互为补充,充分利用学生碎片化时间,实现线上线下混合式教学。
目录
Unit 1 Thailand
Lead-in
Overview
Business knowledge
Career skills-Writing a business memo
Exercises
Unit 2 Singapore
Lead-in
Overview
Business knowledge
Career skills-Writing a business invitation letter
Exercises
Unit 3 Malaysia
Lead-in
Overview
Business knowledge
Career skills-Writing a business appointment letter
Exercises
Unit 4 Kazakhstan
Lead-in
Overview
Business knowledge
Career skills-Writing business notices and announcements
Exercises
Unit 5 Saudi Arabia
Lead-in
Overview
Business knowledge
Career skills-Writing a business enquiry letter
Exercises
Unit 6 The United Arab Emirates
Lead-in
Overview
Business knowledge
Career skills-Writing a complaint letter
Exercises
Unit 7 India
Lead-in
Overview
Business knowledge
Career skills-Writing a business newsletter
Exercises
Unit 8 Russia
Lead-in
Overview
Business knowledge
Career skills-Writing a letter of recommendation
Exercises
Unit 9 Poland
Lead-in
Overview
Business knowledge
Career skills-Writing a business report
Exercises
Unit 10 South Africa
Lead-in
Overview
Business knowledge
Career skills-Writing a business proposal
Exercises
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更新时间:2025/2/23 8:37:11