本教材以企业一般性的涉外接待为主线，在充分考虑学生实际情况的基础上，以英语为载体，以有关商务活动的实用语言为材料，设计了相关的学习活动，帮助学生掌握英语阅读的常用技巧；了解基本的涉外接待流程；熟悉相关的礼仪礼节知识，尤其是跨文化商务礼仪知识；培养和提高待人接物能力以及综合运用英语语言的能力。本教材适用于高职院校商务英语、旅游英语、应用英语、英语教育和相关专业学生以及希望了解商务礼仪及跨文化方面知识的人士使用。
本教材共10单元，包括礼仪认知、个人形象礼仪、电话礼仪、接待礼仪、商务会议礼仪、交流礼仪、座次礼仪、餐桌礼仪、商务出行礼仪、送客礼仪共十大话题。每单元包括导入、正文及练习三个部分。导人部分包括单元学习目标、谚语、课前准备；正文部分由三篇主题文章及一篇拓展阅读文章组成，通过展现中西方礼仪礼节上的不同，呈现实际工作环节及相关的岗位知识和技能；练习部分包括对词汇、短语及文章的细节信息和整体信息的理解，同时在每个单元中加入英语阅读技巧的讲解及举止仪态的演示，对单元主题内容进行延展和补充，大大增强了教材的实用性、实操性和趣味性。

Unit One The Importance of Etiquette
Text A The Importance of Etiquette
Text B Workplace Etiquette and Your Success
Text C International Business Etiquette
Reading Skill: What Is Reading
Supplementary Reading Tips on International Business Etiquette
Unit Two Etiquette for Personal Image
Text A Business Dress Code
Text B.Etiquette for Personal Appearance in Business Environment
Text C Business Conversation Etiquette
Reading Skill: Scanning
Supplementary Reading Seven Vital Business Etiquette Rules for Personal Behavior
Unit Three Telephone Etiquette
Text A Business Phone Etiquette
Text B..Office Telephone Manners
Text C Cell Phone Etiquette
Reading Skill: Skimming
Supplementary Reading .How to Set Up a Telephone-Based Business
Unit Four Etiquette for Receiving Guests
Text A Meeting and Greeting Clients
Text B The Basics in Receiving Foreign Guests
Text C Business Reception Etiquette
Reading Skill: Finding the Topic Sentence in a Paragraph
Supplementary Reading Tea Rituals and Customs in Chinese Business Setting
Unit Five Business Meeting Etiquette
Text A Business Meeting Etiquette
Text B. Business Meeting Etiquette in China
Text C US Business Meeting Etiquette
Reading Skill: Finding the main idea of a paragraph
supplementary Reading Etiquete for Busines Meeting Invitations
Unit Six Communication Etiquette
Text A Communicating Effectively Across Cultures
Text B Communication in Chinese Business Culture
Text C Communication in American Business Culture
Reading Skill: Recognizing the Key Words
Supplementary Reading Examples of Company Failure Due to Cultural Mistakes
Unit Seven Seating Etiquette
Text A Seating Etiquette
Text B Seating Etiquette in China
Text C Seating Etiquette in Britain
Reading Skill: Guessing the Meaning of the Unknown Words from Word Part Clues
Supplementary Reading How to Choose the Right Seat at a Company Meeting
Unit Eight Dining Etiquette
Text A International Dining Etiquette
Text B Chinese Dining Etiquette
Text C Business Dining Etiquette in the United States
Reading Skill: Recognizing the Signal Words
Supplementary Reading Etiquette for Having Specifie Food
Unit Nine Traveling Etiquette
Text A Etiquette for Business Travel
Text B Chinese Business Travel Etiquette
Text C Business Travel Etiquette in Great Britain
Reading Skill: Recognizing Important Facts or Details
Supplementary Reading Business Travel Etiquette in the United States
Unit Ten Etiquette for Seeing the Guests Off
rext A Etiquette for Farewell Speeches in Western Countries
Text B Saying Goodbye in China
Text C Gif-giving Etiquette: Rules &. Tips for Proper Gift-giving
Reading Skill: Guessing the Meaning of the Unknown Words From the Context
Supplementary Reading International Business Gift-giving Overview
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