本书选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、建立虚拟商店、购物车软件、数字营销、PPS和PPC、SEM和SEO、CPA、CPI、CPM、电子支付、网络银行、在网站使用支付系统、电子商务安全技术、移动电子商务、电子商务中的CRM、人工智能和大数据在电子商务中的应用、物流和第三方物流以及利用社交媒体营销等内容。
本书编者有多年的行业英语教学与图书编写经验，教材内容与课堂教学的各个环节紧密切合，对备课、教学、复习及考试等教学环节有一定的指导作用。另外，本书配有PPT、参考答案、音频文件等资料。
本书既可作为高等院校本、专科电子商务专业的英语教材，也可供从业人员自学使用。

Unit 1 1
Text A Types of Electronic Business 1
New Words 4
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Commerce 8
New Words 11
Phrases 12
Abbreviations 12
Exercises 13
Reading Material 13
Reference Translation 电子商务的类型 16
Unit 2 19
Text A A B2B Guide 19
New Words 22
Phrases 24
Abbreviations 24
Notes 24
Exercises 26
Text B B2B 27
New Words 29
Phrases 30
Abbreviations 30
Exercises 30
Reading Material 31
Reference Translation B2B 指南 34
Unit 3 37
Text A B2C 37
New Words 39
Phrases 41
Abbreviations 41
Notes 42
Exercises 42
Text B E-Commerce: 8 Benefits to
Merchants 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 47
Reading Material 48
Reference Translation 企业对用户的电子商务 50
Unit 4 53
Text A Online Shopping (I) 53
New Words 57
Phrases 59
Abbreviations 61
Notes 61
Exercises 62
Text B Online Shopping (II) 63
New Words 67
Phrases 68
Exercises 69
Reading Material 69
Reference Translation 网上购物 73
Unit 5 77
Text A Build Your Virtual Store 77
New Words 79
Phrases 80
Abbreviations 80
Notes 80
Exercises 82
Text B 10 Things You Need to Start Selling Online 83
New Words 86
Phrases 87
Abbreviations 87
Exercises 88
Reading Material 88
Reference Translation 建立虚拟商店 91
Unit 6 93
Text A Digital Marketing 93
New Words 96
Phrases 97
Abbreviations 98
Notes 98
Exercises 99
Text B PPS and PPC 100
New Words 104
Phrases 104
Abbreviations 105
Exercises 105
Reading Material 106
Reference Translation 数字营销 111
Unit 7 114
Text A SEM and SEO 114
New Words 117
Phrases 118
Abbreviations 119
Notes 119
Exercises 120
Text B CPA, CPI and CPM 122
New Words 126
Phrases 127
Abbreviations 127
Exercises 128
Reading Material 128
Reference Translation SEM和SEO 132
Unit 8 136
Text A How Electronic Payment Works 136
New Words 1